Is Naturalia Pumpkin and Chia Seed Granola ultra-processed?

Breakfast cereals Sold in Canada

Yes, it's ultra-processed

1 Unprocessed
2 Kitchen staple
3 Processed
4 Ultra-processed

Signs of ultra-processing in its ingredients:

Flavouring
Whey

41 ingredients
No additives
Nutri-Score C

Less processed breakfast cereals

Less processed isn't automatically healthier, so compare the labels for what matters to you, such as sugar or salt.

Ingredients

Ultra-processing Processing signs are highlighted

fait au canada à partir d'ingredients canadiens et importés prepared for metro brands préparé pour les marques metro montreal, h1c 1v6, toronto, M98 189 SATISFACTION GUARANTEED SATISFACTION GARANTIE QUESTIONS 1866 595-5554 metro.ca Dairy COR Lame HONEY FROM CANADA MIEL DU CANADA ROLLED OATS FROM CANADA FLOCONS D'AVOINE ENTIERE DU CANADA Ingredients (rolled oats), Sugars (processing marker) (cane sugar, honey (processing marker)), Pumpkin seeds, Chia seeds, brown rice flour, Whey powder (ultra-processing marker), Coconut oil (processing marker), Sea salt (processing marker), Natural vanilla flavour (ultra-processing marker), Ingrédients (Flocons d'avoine entière), Sucres (sucre de canne, miel), Graines de citrouille, Graines de chia, Farine de riz brun entier, Poudre de lactosérum, Huile de noix de coco, Sel de mer, Arôme naturel de vanille, Contient (Avoine), Lait, Peut contenir (Blé), Orge, Soya, Amande, Noisette, Noix de Grenoble, Noix de cajou, Pacane, 2660-279-21-00, 11280 to garbage 7 a jeter

As written on the pack

FAIT AU CANADA À PARTIR D'INGREDIENTS CANADIENS ET IMPORTÉS PREPARED FOR METRO BRANDS PRÉPARÉ POUR LES MARQUES METRO MONTREAL (QUÉBEC) H1C 1V6, TORONTO (ONTARIO) M98 189 SATISFACTION GUARANTEED SATISFACTION GARANTIE QUESTIONS 1866 595-5554 metro.ca Dairy COR Lame HONEY FROM CANADA MIEL DU CANADA WHOLE GRAIN ROLLED OATS FROM CANADA FLOCONS D'AVOINE ENTIERE DU CANADA Ingredients: Whole grain rolled oats, Sugars (cane sugar, honey), Pumpkin seeds, Chia seeds, Whole grain brown rice flour, Whey powder, Coconut oil, Sea salt, Natural vanilla flavour. Contains: Oats, Milk. May contain: Wheat, Barley, Soy, Almond, Hazelnut, Walnut, Cashew, Pecan. Ingrédients : Flocons d'avoine entière, Sucres (sucre de canne, miel), Graines de citrouille, Graines de chia, Farine de riz brun entier, Poudre de lactosérum, Huile de noix de coco, Sel de mer, Arôme naturel de vanille. Contient : Avoine, Lait. Peut contenir : Blé, Orge, Soya, Amande, Noisette, Noix de Grenoble, Noix de cajou, Pacane. 2660-279-21-00/11280 TO GARBAGE 7 A JETER

What makes it ultra-processed

Cosmetic additives

Added to change how the food looks, feels or tastes, not to keep it safe. A hallmark of ultra-processed food.

Flavouring Flavourings are concentrated aroma preparations that add or intensify a taste.

Substances rarely used in home kitchens

Refined or extracted in factories, such as syrups made from starch or isolated proteins. The other hallmark of ultra-processed food.

Whey Whey is the liquid left over from cheese making, usually dried into a powder and used as a cheap source of milk solids, protein and lactose.

4 ingredients that would only make it processed

Kitchen staples like sugar, salt and oil. On their own they make a food processed, not ultra-processed.

Honey Honey, used as a sweetener.
Salt Salt, added for taste and preservation.
Sugar Sugar refined from sugar cane or beet.
Vegetable oil Vegetable oils are pressed or extracted from seeds, nuts and fruits.

How the NOVA groups work

Among 1,869 breakfast cereals

From least to most processed, this one ranks 1314th. 60% of the breakfast cereals here are ultra-processed.

Ranked by NOVA group, then by the number of ultra-processing signs, additives and ingredients. Our ordering, not part of NOVA.

All 1,869 breakfast cereals, least processed first

About this information

Data from this product on Open Food Facts (barcode 0059749985123, last edited 20 March 2026), available under the Open Database License. If something is wrong or the recipe has changed, you can correct it there.
Photo: Open Food Facts contributors, CC BY-SA 3.0.
The NOVA group is an automated estimate from crowdsourced data: a missing or mistyped ingredient can change it.
NOVA measures processing, not nutrition. For nutrition, Open Food Facts gives this product a Nutri-Score of C (from A, best, to E).
General information, not medical or dietary advice. Check the pack if you have an allergy.