Is it ultra-processed?
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Is Mr Kipling Gooey Brownie Bites ultra-processed?

10 Confectioneries Sold in the United Kingdom

Pack of Mr Kipling Gooey Brownie Bites

Yes, it's ultra-processed

  1. 1 Unprocessed
  2. 2 Kitchen staple
  3. 3 Processed
  4. 4 Ultra-processed

Signs of ultra-processing in its ingredients:

  • 55 ingredients
  • 11 additives
  • Nutri-Score E

Less processed confectioneries

Less processed isn't automatically healthier, so compare the labels for what matters to you, such as sugar or salt.

Ingredients

Ultra-processing Processing signs are highlighted

Milk Chocolate (Sugar, Cocoa Mass, Cocoa Butter, Milk Fat, Skimmed Milk Powder, Whey Powder, Vegetable Fats (Palm, Shea), Whole Milk Powder, Emulsifier (Soya Lecithin), Flavouring), Wheat Flour (with added Calcium, Iron, Niacin, Thiamin), Water, Sugar, Unsalted Butter, Humectant (Vegetable Glycerine), Glucose Syrup, Dark Chocolate (Cocoa Mass, Sugar, Cocoa Butter, Emulsifier (Soya Lecithin)), Sweetened Condensed Skimmed Milk (Skimmed Milk, Sugar), Fat Reduced Cocoa Powder, Glucose-Fructose Syrup, Double Cream, Egg, Maize Starch, Salted Butter, Demerara Sugar, Emulsifier (mono- and Diglycerides of Fatty Acids), Raising Agents (Disodium Diphosphate, Sodium Bicarbonate), Preservative (Potassium Sorbate), Stabiliser (Xanthan Gum), Gelling Agent (Pectin), Salt, Flavouring, including cereals containing gluten

Additives: E202 Potassium sorbate , E322 Lecithins , E322i Lecithin , E415 Xanthan gum , E422 Glycerol , E440 Pectins , E450 Diphosphates , E450i Disodium diphosphate , E471 Mono- and diglycerides of fatty acids , E500 Sodium carbonates , E500ii Sodium hydrogen carbonate

As written on the pack

Milk Chocolate (Sugar, Cocoa Mass, Cocoa Butter, Milk Fat, Skimmed Milk Powder, Whey Powder (Milk), Vegetable Fats (Palm, Shea), Whole Milk Powder, Emulsifier (Soya Lecithin), Flavouring), Wheat Flour (with added Calcium, Iron, Niacin, Thiamin), Water, Sugar, Unsalted Butter (Milk), Humectant (Vegetable Glycerine), Glucose Syrup, Dark Chocolate (Cocoa Mass, Sugar, Cocoa Butter, Emulsifier (Soya Lecithin)), Sweetened Condensed Skimmed Milk (Skimmed Milk, Sugar), Fat Reduced Cocoa Powder, Glucose-Fructose Syrup, Double Cream (Milk), Dried Egg, Maize Starch, Salted Butter (Milk), Demerara Sugar, Emulsifier (Mono - and Diglycerides of Fatty Acids), Raising Agents (Disodium Diphosphate, Sodium Bicarbonate), Preservative (Potassium Sorbate), Stabiliser (Xanthan Gum), Gelling Agent (Pectin), Salt, Flavouring. ALLERGY ADVICE - For allergens, including cereals containing gluten, see ingredients in bold. May also contain nuts.

What makes it ultra-processed

Cosmetic additives

Added to change how the food looks, feels or tastes, not to keep it safe. A hallmark of ultra-processed food.

  • E322 Lecithins Lecithins are fatty substances extracted mostly from soybeans, sunflower seeds or eggs, used as emulsifiers to keep fat and water mixed, for example in chocolate.
  • E415 Xanthan gum Xanthan gum is a thickener made by fermenting sugar with the bacterium Xanthomonas campestris.
  • E422 Glycerol Glycerol is a sweet-tasting liquid used to keep products moist and soft.
  • E440 Pectins Pectins are gelling agents extracted from citrus peel or apple pomace.
  • E450 Diphosphates Diphosphates are phosphate salts used as raising agents in baking powder, and to hold water in processed meats and cheese.
  • E471 Mono- and diglycerides of fatty acids Mono- and diglycerides of fatty acids are made from fats and glycerol.
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  • Emulsifier Emulsifiers keep fat and water from separating, giving products a smooth, stable texture over a long shelf life.
  • Flavouring Flavourings are concentrated aroma preparations that add or intensify a taste.
  • Gelling agent Gelling agents such as pectin, gelatine or carrageenan set liquids into gels and stabilise textures.
  • Humectant Humectants are substances which prevent foods from drying out by counteracting the effect of an atmosphere having a low degree of humidity, or promote the dissolution of a powder in an aqueous medium.

Substances rarely used in home kitchens

Refined or extracted in factories, such as syrups made from starch or isolated proteins. The other hallmark of ultra-processed food.

  • Glucose Glucose, usually listed as glucose syrup, is cheap, keeps products moist and stops sugar from crystallising.
  • Glucose syrup Glucose syrup is cheap, keeps products moist and stops sugar from crystallising.
  • Whey Whey is the liquid left over from cheese making, usually dried into a powder and used as a cheap source of milk solids, protein and lactose.
  • Fructose Fructose is the sugar found naturally in fruit and honey, but as an ingredient it is refined industrially, mostly from corn starch.
9 ingredients that would only make it processed

Kitchen staples like sugar, salt and oil. On their own they make a food processed, not ultra-processed.

  • E202 Potassium sorbate Preservatives are substances which prolong the shelf-life of foods by protecting them against deterioration caused by micro-organisms and/or which protect against growth of pathogenic micro-organisms.
  • Butter Butter, the fat churned from cream.
  • Preservative Preservatives slow spoilage by microbes.
  • Salt Salt, added for taste and preservation.
  • Starch Starch extracted from cereals or potatoes, used to thicken.
  • Sugar Sugar refined from sugar cane or beet.
  • Vegetable fat Vegetable fats are oils that are solid at room temperature, such as palm or coconut fat.
  • Sweet snacks Products in the category "Sweet snacks" are at least group 3.
  • Milk powder Milk powder is milk with the water evaporated off: a preserved form of a whole food rather than an industrial extract.

How the NOVA groups work

Among 1,731 confectioneries

From least to most processed, this one ranks 1658th. 90% of the confectioneries here are ultra-processed.

Ranked by NOVA group, then by the number of ultra-processing signs, additives and ingredients. Our ordering, not part of NOVA.

All 1,731 confectioneries, least processed first

About this information

  • Data from this product on Open Food Facts (barcode 5000221607946, last edited 27 March 2026), available under the Open Database License. If something is wrong or the recipe has changed, you can correct it there.
  • Photo: Open Food Facts contributors, CC BY-SA 3.0.
  • The NOVA group is an automated estimate from crowdsourced data: a missing or mistyped ingredient can change it.
  • NOVA measures processing, not nutrition. For nutrition, Open Food Facts gives this product a Nutri-Score of E (from A, best, to E).
  • General information, not medical or dietary advice. Check the pack if you have an allergy.