Is it ultra-processed?
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Is M&S Flame Baked Roti ultra-processed?

160g Wheat flatbreads Sold in the United Kingdom and Ireland

Pack of M&S Flame Baked Roti

Yes, it's ultra-processed

  1. 1 Unprocessed
  2. 2 Kitchen staple
  3. 3 Processed
  4. 4 Ultra-processed

Signs of ultra-processing in its ingredients:

  • 15 ingredients
  • 5 additives
  • Nutri-Score B

Less processed wheat flatbreads

Less processed isn't automatically healthier, so compare the labels for what matters to you, such as sugar or salt.

Ingredients

Ultra-processing Processing signs are highlighted

Water, Rapeseed Oil, Vegetable Chee (Palm Oil Rapeseed Oil), Vinegar, Humectant (Glycerol), Wheatflour, Raising Agent (e450), Sodium Bicarbonate, Calcium Phosphates, Wheat Fibre, Salt, Wheat Starch

Additives: E341 Calcium phosphates , E422 Glycerol , E450 Diphosphates , E500 Sodium carbonates , E500ii Sodium hydrogen carbonate

As written on the pack

Wheatflour contains Gluten (with Wheatflour, Calcium Carbonate, Iron, Niacin, Thiamin), Water, Rapeseed Oil, Vegetable Chee (Palm Oil Rapeseed Oil), Vinegar, Humectant: Glycerol, Dried Fermented Wheatflour (contains Gluten), Raising Agent: E450, Sodium Bicarbonate, Calcium Phosphates, Wheat Fibre (contains Gluten), Salt, Wheat Starch (contains Gluten)

What makes it ultra-processed

Cosmetic additives

Added to change how the food looks, feels or tastes, not to keep it safe. A hallmark of ultra-processed food.

  • E422 Glycerol Glycerol is a sweet-tasting liquid used to keep products moist and soft.
  • E450 Diphosphates Diphosphates are phosphate salts used as raising agents in baking powder, and to hold water in processed meats and cheese.
  • Humectant Humectants are substances which prevent foods from drying out by counteracting the effect of an atmosphere having a low degree of humidity, or promote the dissolution of a powder in an aqueous medium.

Substances rarely used in home kitchens

Refined or extracted in factories, such as syrups made from starch or isolated proteins. The other hallmark of ultra-processed food.

  • Vegetable fiber Isolated plant fibres, such as inulin, oat fibre or bamboo fibre, are extracted industrially and added to change texture or support "source of fibre" claims.
2 ingredients that would only make it processed

Kitchen staples like sugar, salt and oil. On their own they make a food processed, not ultra-processed.

  • Salt Salt, added for taste and preservation.
  • Starch Starch extracted from cereals or potatoes, used to thicken.

How the NOVA groups work

Among 149 wheat flatbreads

From least to most processed, this one ranks 60th. 92% of the wheat flatbreads here are ultra-processed.

Ranked by NOVA group, then by the number of ultra-processing signs, additives and ingredients. Our ordering, not part of NOVA.

All 149 wheat flatbreads, least processed first

About this information

  • Data from this product on Open Food Facts (barcode 29135455, last edited 2 May 2026), available under the Open Database License. If something is wrong or the recipe has changed, you can correct it there.
  • Photo: Open Food Facts contributors, CC BY-SA 3.0.
  • The NOVA group is an automated estimate from crowdsourced data: a missing or mistyped ingredient can change it.
  • NOVA measures processing, not nutrition. For nutrition, Open Food Facts gives this product a Nutri-Score of B (from A, best, to E).
  • General information, not medical or dietary advice. Check the pack if you have an allergy.