Is it ultra-processed?
Menu

Is M&S Eat Well Super Seeded Deli Rolls ultra-processed?

4 Breads Sold in the United Kingdom and France

Pack of M&S Eat Well Super Seeded Deli Rolls

Yes, it's ultra-processed

  1. 1 Unprocessed
  2. 2 Kitchen staple
  3. 3 Processed
  4. 4 Ultra-processed

Signs of ultra-processing in its ingredients:

  • 24 ingredients
  • 3 additives
  • Nutri-Score A

Less processed breads

Less processed isn't automatically healthier, so compare the labels for what matters to you, such as sugar or salt.

Ingredients

Ultra-processing Processing signs are highlighted

Water, Seeds 20% (Sunflower, Brown Linseed, Golden Linseed, Millet, Poppy, Pumpkin), Egg, Demerara Sugar, Wheat Gluten, Wheatflour, Rapeseed Oil, Yeast (Yeast Vitamin D Yeast), Wheat Fibre, Salt, Malted Barley Flour, e471, e472e, e470a, Molasses, Palm Fat, Wheat Starch

Additives: E470a Sodium/potassium and calcium salts of fatty acids , E471 Mono- and diglycerides of fatty acids , E472e Mono- and diacetyltartaric acid esters of mono- and diglycerides of fatty acids

As written on the pack

Wheatflour contains Gluten (with Wheatflour, Calcium Carbonate, Iron, Niacin, Thiamin), Water, Seeds (20%) (Sunflower ,Brown Linseed ,Golden Linseed ,Millet ,Poppy ,Pumpkin), Pasteurised Egg, Demerara Sugar,Dried Wheat Gluten , Dried Fermented Wheatflour (contains Gluten) , Rapeseed Oil , Yeast (Yeast Vitamin D Yeast) , Wheat Fibre (contains Gluten), Salt, Malted Barley Flour (contains Gluten) , Emulsifier: E471, E472e, E470a, Molasses , Palm Fat , Wheat Starch (contains Gluten).

What makes it ultra-processed

Cosmetic additives

Added to change how the food looks, feels or tastes, not to keep it safe. A hallmark of ultra-processed food.

Substances rarely used in home kitchens

Refined or extracted in factories, such as syrups made from starch or isolated proteins. The other hallmark of ultra-processed food.

  • Gluten Wheat gluten, sold as "vital wheat gluten", is the protein washed out of wheat flour.
  • Vegetable fiber Isolated plant fibres, such as inulin, oat fibre or bamboo fibre, are extracted industrially and added to change texture or support "source of fibre" claims.
3 ingredients that would only make it processed

Kitchen staples like sugar, salt and oil. On their own they make a food processed, not ultra-processed.

  • Salt Salt, added for taste and preservation.
  • Starch Starch extracted from cereals or potatoes, used to thicken.
  • Sugar Sugar refined from sugar cane or beet.

How the NOVA groups work

Among 2,390 breads

From least to most processed, this one ranks 2010th. 71% of the breads here are ultra-processed.

Ranked by NOVA group, then by the number of ultra-processing signs, additives and ingredients. Our ordering, not part of NOVA.

All 2,390 breads, least processed first

About this information

  • Data from this product on Open Food Facts (barcode 00116831, last edited 3 March 2026), available under the Open Database License. If something is wrong or the recipe has changed, you can correct it there.
  • Photo: Open Food Facts contributors, CC BY-SA 3.0.
  • The NOVA group is an automated estimate from crowdsourced data: a missing or mistyped ingredient can change it.
  • NOVA measures processing, not nutrition. For nutrition, Open Food Facts gives this product a Nutri-Score of A (from A, best, to E).
  • General information, not medical or dietary advice. Check the pack if you have an allergy.