Is M&S Crusty Morning Roll ultra-processed?

Bread rolls Sold in the United States

Yes, it's ultra-processed

1 Unprocessed
2 Kitchen staple
3 Processed
4 Ultra-processed

Signs of ultra-processing in its ingredients:

Emulsifier
E471 Mono- and diglycerides of fatty acids
E472e Mono- and diacetyltartaric acid esters of mono- and diglycerides of fatty acids

14 ingredients
4 additives
Nutri-Score C

Less processed bread rolls

Less processed isn't automatically healthier, so compare the labels for what matters to you, such as sugar or salt.

Ingredients

Ultra-processing Processing signs are highlighted

Wheatflour_contains Gluten (with Wheatflour, Calcium Carbonate Iron, Niacin, Thiamin), Water Rapeseed Oil Rice Grits Wheat Fibre, Salt Fermented Wheatflour, Wheat Protein, Emulsifier (ultra-processing marker) (e472e (ultra-processing marker)), e471 Yeast, Yeast Vitamin D Yeast Sugar Flour Treatment Agent (Ascorbic Acid), e920

Additives: E300 Ascorbic acid , E471 Mono- and diglycerides of fatty acids , E472e Mono- and diacetyltartaric acid esters of mono- and diglycerides of fatty acids , E920 L-cysteine

Also detected, but not matched to one ingredient: E471 Mono- and diglycerides of fatty acids.

As written on the pack

Wheatflour_contains Gluten (with Wheatflour. Calcium Carbonate Iron, Niacin, Thiamin) Water Rapeseed Oil Rice Grits Wheat Fibre (contains Gluten) Salt Fermented Wheatflour (contains Gluten) Wheat Protein (contains Gluten) Emulsifier: E472e, E471 Yeast (Yeast Vitamin D Yeast Sugar Flour Treatment Agent: Ascorbic Acid, E920

What makes it ultra-processed

Cosmetic additives

Added to change how the food looks, feels or tastes, not to keep it safe. A hallmark of ultra-processed food.

E471 Mono- and diglycerides of fatty acids Mono- and diglycerides of fatty acids are made from fats and glycerol.
E472e Mono- and diacetyltartaric acid esters of mono- and diglycerides of fatty acids Emulsifiers are substances which make it possible to form or maintain a homogenous mixture of two or more immiscible phases such as oil and water in a foodstuff.
Emulsifier Emulsifiers keep fat and water from separating, giving products a smooth, stable texture over a long shelf life.

How the NOVA groups work

Among 63 bread rolls

From least to most processed, this one ranks 39th. 79% of the bread rolls here are ultra-processed.

Ranked by NOVA group, then by the number of ultra-processing signs, additives and ingredients. Our ordering, not part of NOVA.

All 63 bread rolls, least processed first

About this information

Data from this product on Open Food Facts (barcode 00389549, last edited 26 February 2026), available under the Open Database License. If something is wrong or the recipe has changed, you can correct it there.
The NOVA group is an automated estimate from crowdsourced data: a missing or mistyped ingredient can change it.
NOVA measures processing, not nutrition. For nutrition, Open Food Facts gives this product a Nutri-Score of C (from A, best, to E).
General information, not medical or dietary advice. Check the pack if you have an allergy.