Is it ultra-processed?
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Is Lidl Pet Christmas Costume Packaging ultra-processed?

400g Brioches Sold in the United Kingdom and France

Pack of Lidl Pet Christmas Costume Packaging

Yes, it's ultra-processed

  1. 1 Unprocessed
  2. 2 Kitchen staple
  3. 3 Processed
  4. 4 Ultra-processed

Signs of ultra-processing in its ingredients:

  • 51 ingredients
  • 9 additives
  • Nutri-Score D

Less processed brioches

Less processed isn't automatically healthier, so compare the labels for what matters to you, such as sugar or salt.

Ingredients

Ultra-processing Processing signs are highlighted

Brioche 64% (Wheat Flour, Water, Sugar, Egg, Crème Fraîche, Concentrated Butter (Butter, Carotenes), Rapeseed Oil, Yeast, mono- and Diglycerides of Fatty Acids, mono- and Diacetyl Tartaric Acid Esters of mono- and Diglycerides of Fatty Acids, Sodium Stearoyl-2-Lactylate, Salt, Natural Vanilla Flavouring, Wheat Gluten, Carotenes, Dried Wheat Sourdough, Skimmed Milk, Milk Protein, Pea Protein, Calcium Propionate, Ascorbic Acid), Chocolate Filling 36% (Water, Milk Chocolate Chips 6% (Sugar, Whole Milk Powder, Cocoa Butter, Cocoa Mass, Lactose, Soya Lecithins, Natural Vanilla Flavouringl, Sugar, Invert Sugar Syrup, Egg White, Modified Potato Starch, Whole Milk Powder, Natural Vanilla Flavouring, Cocoa Powder, Corn Starch, Skimmed Milk Powder, Sodium Alginate, Potassium Sorbate, Calcium Propionate, Salt, mono- and Diglycerides of Fatty Acids, Spices, Paprika, Turmeric))

Additives: E160a Carotene , E202 Potassium sorbate , E282 Calcium propionate , E300 Ascorbic acid , E322 Lecithins , E401 Sodium alginate , E471 Mono- and diglycerides of fatty acids , E472e Mono- and diacetyltartaric acid esters of mono- and diglycerides of fatty acids , E481 Sodium stearoyl-2-lactylate

As written on the pack

64% Brioche (Wheat Flour, Water, Sugar, Egg, Crème Fraîche (Milk), Concentrated Butter [Butter (Milk), Colour: Carotenes], Rapeseed Oil, Yeast, Emulsifiers: Mono - and Diglycerides of Fatty Acids, Mono - and Diacetyl Tartaric Acid Esters of Mono - and Diglycerides of Fatty Acids, Sodium Stearoyl-2-Lactylate; Salt, Natural Vanilla Flavouring, Wheat Gluten, Colour: Carotenes; Dried Wheat Sourdough, Skimmed Milk, Milk Protein, Pea Protein, Preservative: Calcium Propionate; Flour Treatment Agent: Ascorbic Acid), 36% Chocolate Flavoured Filling (Water, 6% Milk Chocolate Chips [Sugar, Whole Milk Powder, Cocoa Butter, Cocoa Mass, Lactose (Milk), Emulsifier: Soya Lecithins; Natural Vanilla Flavouringl, Sugar, Invert Sugar Syrup, Egg White, Modified Potato Starch, Whole Milk Powder, Natural Vanilla Flavouring, Cocoa Powder, Corn Starch, Skimmed Milk Powder, Thickener: Sodium Alginate; Preservatives: Potassium Sorbate, Calcium Propionate; Salt, Emulsifier: Mono - and Diglycerides of Fatty Acids; Ground Spices [Paprika, Turmeric]).

What makes it ultra-processed

Cosmetic additives

Added to change how the food looks, feels or tastes, not to keep it safe. A hallmark of ultra-processed food.

  • E160a Carotene Carotenes are orange-yellow pigments, either synthesised or extracted from carrots, algae or palm oil.
  • E322 Lecithins Lecithins are fatty substances extracted mostly from soybeans, sunflower seeds or eggs, used as emulsifiers to keep fat and water mixed, for example in chocolate.
  • E401 Sodium alginate A food additive used to dissolve, dilute, disperse or otherwise physically modify a food additive or nutrient without altering its function -and without exerting any technological effect itself- in order to facilitate its handling, application or use of the food additive or nutrient.
  • E471 Mono- and diglycerides of fatty acids Mono- and diglycerides of fatty acids are made from fats and glycerol.
  • E472e Mono- and diacetyltartaric acid esters of mono- and diglycerides of fatty acids Emulsifiers are substances which make it possible to form or maintain a homogenous mixture of two or more immiscible phases such as oil and water in a foodstuff.
  • E481 Sodium stearoyl-2-lactylate Emulsifiers are substances which make it possible to form or maintain a homogenous mixture of two or more immiscible phases such as oil and water in a foodstuff.
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  • Flavouring Flavourings are concentrated aroma preparations that add or intensify a taste.
  • Modified starch Modified starch is starch altered physically, with enzymes or chemically, so that it thickens, gels or survives freezing and heating better than ordinary starch.

Substances rarely used in home kitchens

Refined or extracted in factories, such as syrups made from starch or isolated proteins. The other hallmark of ultra-processed food.

  • Gluten Wheat gluten, sold as "vital wheat gluten", is the protein washed out of wheat flour.
  • Invert sugar Invert sugar is ordinary sugar split into glucose and fructose with acid or enzymes.
  • Lactose Lactose is milk sugar, crystallised industrially from whey, a by-product of cheese making.
  • Milk proteins Milk proteins are proteins separated from milk, such as caseinates and whey protein concentrates, added to adjust texture or raise protein content.
8 ingredients that would only make it processed

Kitchen staples like sugar, salt and oil. On their own they make a food processed, not ultra-processed.

  • E202 Potassium sorbate Preservatives are substances which prolong the shelf-life of foods by protecting them against deterioration caused by micro-organisms and/or which protect against growth of pathogenic micro-organisms.
  • Butter Butter, the fat churned from cream.
  • Salt Salt, added for taste and preservation.
  • Starch Starch extracted from cereals or potatoes, used to thicken.
  • Sugar Sugar refined from sugar cane or beet.
  • Vegetable fat Vegetable fats are oils that are solid at room temperature, such as palm or coconut fat.
  • Sweet snacks Products in the category "Sweet snacks" are at least group 3.
  • Milk powder Milk powder is milk with the water evaporated off: a preserved form of a whole food rather than an industrial extract.

How the NOVA groups work

Among 61 brioches

From least to most processed, this one ranks 59th. 97% of the brioches here are ultra-processed.

Ranked by NOVA group, then by the number of ultra-processing signs, additives and ingredients. Our ordering, not part of NOVA.

All 61 brioches, least processed first

About this information

  • Data from this product on Open Food Facts (barcode 20712518, last edited 3 March 2026), available under the Open Database License. If something is wrong or the recipe has changed, you can correct it there.
  • Photo: Open Food Facts contributors, CC BY-SA 3.0.
  • The NOVA group is an automated estimate from crowdsourced data: a missing or mistyped ingredient can change it.
  • NOVA measures processing, not nutrition. For nutrition, Open Food Facts gives this product a Nutri-Score of D (from A, best, to E).
  • General information, not medical or dietary advice. Check the pack if you have an allergy.