Is it ultra-processed?
Menu

Is Brioche Pasquier Pitch Brioche with Choc Chips ultra-processed?

225g Brioche filled with chocolate drops Sold in the United Kingdom

Pack of Brioche Pasquier Pitch Brioche with Choc Chips

Yes, it's ultra-processed

  1. 1 Unprocessed
  2. 2 Kitchen staple
  3. 3 Processed
  4. 4 Ultra-processed

Signs of ultra-processing in its ingredients:

  • 29 ingredients
  • 6 additives
  • Nutri-Score D

Less processed brioches

Less processed isn't automatically healthier, so compare the labels for what matters to you, such as sugar or salt.

Ingredients

Ultra-processing Processing signs are highlighted

Wheat flour 38%, Chocolate chips 13.5% (sugar, cocoa mass, cocoa butter, emulsifier (sunflower lecithin)), leaven 8% (wheat flour 4.5%, water, salt), rapeseed oil, eggs, sugar, water, fructose-glucose syrup, emulsifiers (mono- and diglycerides of fatty acids, e481), yeast, psyllium fibre, salt, wheat gluten, thickener (guar gum), natural flavouring, flour treatment agent (ascorbic acid), milk proteins

Additives: E300 Ascorbic acid , E322 Lecithins , E322i Lecithin , E412 Guar gum , E471 Mono- and diglycerides of fatty acids , E481 Sodium stearoyl-2-lactylate

As written on the pack

Wheat flour 38%, Chocolate chips 13.5% (sugar, cocoa mass, cocoa butter, emulsifier (sunflower lecithin)), leaven 8% (wheat flour 4.5%, water, salt), rapeseed oil, eggs, sugar, water, fructose-glucose syrup, emulsifiers (mono - and diglycerides of fatty acids, E481), yeast, psyllium fibre, salt, wheat gluten, thickener (guar gum), natural flavouring, flour treatment agent (ascorbic acid), milk proteins.

What makes it ultra-processed

Cosmetic additives

Added to change how the food looks, feels or tastes, not to keep it safe. A hallmark of ultra-processed food.

  • E322 Lecithins Lecithins are fatty substances extracted mostly from soybeans, sunflower seeds or eggs, used as emulsifiers to keep fat and water mixed, for example in chocolate.
  • E412 Guar gum Guar gum is a thickener ground from the seeds of the guar plant.
  • E471 Mono- and diglycerides of fatty acids Mono- and diglycerides of fatty acids are made from fats and glycerol.
  • E481 Sodium stearoyl-2-lactylate Emulsifiers are substances which make it possible to form or maintain a homogenous mixture of two or more immiscible phases such as oil and water in a foodstuff.
  • Emulsifier Emulsifiers keep fat and water from separating, giving products a smooth, stable texture over a long shelf life.
  • Flavouring Flavourings are concentrated aroma preparations that add or intensify a taste.
Show 1 more
  • Thickener Thickeners, often gums or modified starches, make liquids more viscous so that a product feels richer than its ingredients alone would make it.

Substances rarely used in home kitchens

Refined or extracted in factories, such as syrups made from starch or isolated proteins. The other hallmark of ultra-processed food.

  • Glucose Glucose, usually listed as glucose syrup, is cheap, keeps products moist and stops sugar from crystallising.
  • Gluten Wheat gluten, sold as "vital wheat gluten", is the protein washed out of wheat flour.
  • Milk proteins Milk proteins are proteins separated from milk, such as caseinates and whey protein concentrates, added to adjust texture or raise protein content.
  • Fructose Fructose is the sugar found naturally in fruit and honey, but as an ingredient it is refined industrially, mostly from corn starch.
  • Vegetable fiber Isolated plant fibres, such as inulin, oat fibre or bamboo fibre, are extracted industrially and added to change texture or support "source of fibre" claims.
3 ingredients that would only make it processed

Kitchen staples like sugar, salt and oil. On their own they make a food processed, not ultra-processed.

  • Salt Salt, added for taste and preservation.
  • Sugar Sugar refined from sugar cane or beet.
  • Sweet snacks Products in the category "Sweet snacks" are at least group 3.

How the NOVA groups work

Among 10 brioche filled with chocolate drops

From least to most processed, this one ranks 9th. 100% of the brioche filled with chocolate drops here are ultra-processed.

Ranked by NOVA group, then by the number of ultra-processing signs, additives and ingredients. Our ordering, not part of NOVA.

All 10 brioche filled with chocolate drops, least processed first

About this information

  • Data from this product on Open Food Facts (barcode 3256540035041, last edited 27 March 2026), available under the Open Database License. If something is wrong or the recipe has changed, you can correct it there.
  • Photo: Open Food Facts contributors, CC BY-SA 3.0.
  • The NOVA group is an automated estimate from crowdsourced data: a missing or mistyped ingredient can change it.
  • NOVA measures processing, not nutrition. For nutrition, Open Food Facts gives this product a Nutri-Score of D (from A, best, to E).
  • General information, not medical or dietary advice. Check the pack if you have an allergy.