Is it ultra-processed?
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Is Deluxe Sliced brioche Hot Dog Rolls ultra-processed?

270g Hot dog buns Sold in the United Kingdom

Pack of Deluxe Sliced brioche Hot Dog Rolls

Yes, it's ultra-processed

  1. 1 Unprocessed
  2. 2 Kitchen staple
  3. 3 Processed
  4. 4 Ultra-processed

Signs of ultra-processing in its ingredients:

  • 29 ingredients
  • 7 additives
  • Nutri-Score C

Less processed hot dog buns

Less processed isn't automatically healthier, so compare the labels for what matters to you, such as sugar or salt.

Ingredients

Ultra-processing Processing signs are highlighted

wheat flour (wheat flour, calcium carbonate, thiamin, iron, niacin), free range egg 12%, sugar, rapeseed oil, water, invert sugar syrup, yeast, concentrated butter 1.5%, skimmed milk powder, wheat flour, wheat gluten, salt, milk protein, emulsifier (mono- and diglycerides of fatty acids, xanthan gum, soya lecithin), deactivated yeast, potato dextrin, colour (carotene), flour treatment agent (ascorbic acid), flavouring

Additives: E1400 Dextrin , E160a Carotene , E300 Ascorbic acid , E322 Lecithins , E322i Lecithin , E415 Xanthan gum , E471 Mono- and diglycerides of fatty acids

As written on the pack

wheat flour ( wheat flour, calcium carbonate, thiamin, iron, niacin), free range egg 12%, sugar, rapeseed oil, water, invert sugar syrup, yeast, concentrated butter 1,5% ( milk ), skimmed milk powder, fermented wheat flour, wheat gluten, salt, milk protein, emulsifier (mono - and diglycerides of fatty acids, xanthan gum, soya lecithin), deactivated yeast, potato dextrin, colour (carotene), flour treatment agent (ascorbic acid), flavouring,

What makes it ultra-processed

Cosmetic additives

Added to change how the food looks, feels or tastes, not to keep it safe. A hallmark of ultra-processed food.

  • E1400 Dextrin Dextrin is starch partly broken down by heat or acid, used as a thickener, binder and coating.
  • E160a Carotene Carotenes are orange-yellow pigments, either synthesised or extracted from carrots, algae or palm oil.
  • E322 Lecithins Lecithins are fatty substances extracted mostly from soybeans, sunflower seeds or eggs, used as emulsifiers to keep fat and water mixed, for example in chocolate.
  • E415 Xanthan gum Xanthan gum is a thickener made by fermenting sugar with the bacterium Xanthomonas campestris.
  • E471 Mono- and diglycerides of fatty acids Mono- and diglycerides of fatty acids are made from fats and glycerol.
  • Colour Colours are added to restore colour lost in processing or to make a product look more appealing.
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  • Emulsifier Emulsifiers keep fat and water from separating, giving products a smooth, stable texture over a long shelf life.
  • Flavouring Flavourings are concentrated aroma preparations that add or intensify a taste.

Substances rarely used in home kitchens

Refined or extracted in factories, such as syrups made from starch or isolated proteins. The other hallmark of ultra-processed food.

  • Gluten Wheat gluten, sold as "vital wheat gluten", is the protein washed out of wheat flour.
  • Invert sugar Invert sugar is ordinary sugar split into glucose and fructose with acid or enzymes.
  • Milk proteins Milk proteins are proteins separated from milk, such as caseinates and whey protein concentrates, added to adjust texture or raise protein content.
4 ingredients that would only make it processed

Kitchen staples like sugar, salt and oil. On their own they make a food processed, not ultra-processed.

  • Salt Salt, added for taste and preservation.
  • Sugar Sugar refined from sugar cane or beet.
  • Sweet snacks Products in the category "Sweet snacks" are at least group 3.
  • Milk powder Milk powder is milk with the water evaporated off: a preserved form of a whole food rather than an industrial extract.

How the NOVA groups work

Among 17 hot dog buns

From least to most processed, this one ranks 17th. 88% of the hot dog buns here are ultra-processed.

Ranked by NOVA group, then by the number of ultra-processing signs, additives and ingredients. Our ordering, not part of NOVA.

All 17 hot dog buns, least processed first

About this information

  • Data from this product on Open Food Facts (barcode 4056489461968, last edited 27 March 2026), available under the Open Database License. If something is wrong or the recipe has changed, you can correct it there.
  • Photo: Open Food Facts contributors, CC BY-SA 3.0.
  • The NOVA group is an automated estimate from crowdsourced data: a missing or mistyped ingredient can change it.
  • NOVA measures processing, not nutrition. For nutrition, Open Food Facts gives this product a Nutri-Score of C (from A, best, to E).
  • General information, not medical or dietary advice. Check the pack if you have an allergy.