Is it ultra-processed?
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Is Kroger Crispy rice cereal ultra-processed?

Breakfast cereals Sold in the United States

Pack of Kroger Crispy rice cereal

Yes, it's ultra-processed

  1. 1 Unprocessed
  2. 2 Kitchen staple
  3. 3 Processed
  4. 4 Ultra-processed

Signs of ultra-processing in its ingredients:

  • 21 ingredients
  • No additives
  • Nutri-Score C

Less processed breakfast cereals

Less processed isn't automatically healthier, so compare the labels for what matters to you, such as sugar or salt.

Ingredients

Ultra-processing Processing signs are highlighted

Rice, sugar, corn syrup, salt, vitamins, minerals (ferric orthophosphate), sodium ascorbate (vitamin c), niacinamide (vitamin b), zinc oxide, folic acid, riboflavin, pyridoxine hydrochloride (vitamin b6), vitamin a palmitate, thiamine mononitrate (vitamin b1), vitamin b12, vitamin d3

As written on the pack

Rice, sugar, corn syrup, salt. vitamins and minerals: ferric orthophosphate (source of iron), sodium ascorbate (vitamin c), niacinamide (vitamin b), zinc oxide (source of zinc), folic acid, riboflavin (vitamin b2), pyridoxine hydrochloride (vitamin b6), vitamin a palmitate, thiamine mononitrate (vitamin b1), vitamin b12, vitamin d3.

What makes it ultra-processed

Substances rarely used in home kitchens

Refined or extracted in factories, such as syrups made from starch or isolated proteins. The other hallmark of ultra-processed food.

  • Glucose Glucose, usually listed as glucose syrup, is cheap, keeps products moist and stops sugar from crystallising.
2 ingredients that would only make it processed

Kitchen staples like sugar, salt and oil. On their own they make a food processed, not ultra-processed.

  • Salt Salt, added for taste and preservation.
  • Sugar Sugar refined from sugar cane or beet.

How the NOVA groups work

Among 1,868 breakfast cereals

From least to most processed, this one ranks 1026th. 60% of the breakfast cereals here are ultra-processed.

Ranked by NOVA group, then by the number of ultra-processing signs, additives and ingredients. Our ordering, not part of NOVA.

All 1,868 breakfast cereals, least processed first

About this information

  • Data from this product on Open Food Facts (barcode 0011110032454, last edited 22 September 2026), available under the Open Database License. If something is wrong or the recipe has changed, you can correct it there.
  • Photo: Open Food Facts contributors, CC BY-SA 3.0.
  • The NOVA group is an automated estimate from crowdsourced data: a missing or mistyped ingredient can change it.
  • NOVA measures processing, not nutrition. For nutrition, Open Food Facts gives this product a Nutri-Score of C (from A, best, to E).
  • General information, not medical or dietary advice. Check the pack if you have an allergy.