Is it ultra-processed?
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Is Kellogg's Nutri Grain Strawberry Breakfast Bars ultra-processed?

Cereal bars Sold in the United States

Pack of Kellogg's Nutri Grain Strawberry Breakfast Bars

Yes, it's ultra-processed

  1. 1 Unprocessed
  2. 2 Kitchen staple
  3. 3 Processed
  4. 4 Ultra-processed

Signs of ultra-processing in its ingredients:

  • 57 ingredients
  • 15 additives
  • Nutri-Score D

Less processed cereal bars

Less processed isn't automatically healthier, so compare the labels for what matters to you, such as sugar or salt.

Ingredients

Ultra-processing Processing signs are highlighted

Crust (oats), flour (wheat flour, niacin, reduced iron, vitamin b1 (thiamin mononitrate), vitamin b2, riboflavin), folic acid, whole wheat flour, vegetable oil (high oleic soybean, soybean, canola oil), soluble corn fiber, sugar, dextrose, fructose, calcium carbonate, whey, wheat bran, salt, cellulose, potassium bicarbonate, natural and artificial flavor, mono- and diglycerides, soy lecithin, wheat gluten, niacinamide, vitamin a palmitate, carrageenan, zinc oxide, reduced iron, guar gum, vitamin b6 (pyridoxine hydrochloride), vitamin b1 (thiamin hydrochloride), vitamin b2 (riboflavin), filling (invert sugar), corn syrup, strawberry puree, glycerin, sugar, modified corn starch, sodium alginate, citric acid, dicalcium phosphate, methylcellulose, natural and artificial flavor, caramel color, malic acid, red 40

Additives: E129 Allura red , E150c Ammonia caramel , E296 Malic acid , E322 Lecithins , E322i Lecithin , E330 Citric acid , E341 Calcium phosphates , E341ii Dicalcium phosphate , E401 Sodium alginate , E407 Carrageenan , E412 Guar gum , E422 Glycerol , E460 Cellulose , E461 Methyl cellulose , E471 Mono- and diglycerides of fatty acids

Also detected, but not matched to one ingredient: E150c Ammonia caramel.

As written on the pack

Crust: whole grain oats, enriched flour (wheat flour, niacin, reduced iron, vitamin b1 [thiamin mononitrate], vitamin b2 [riboflavin), folic acid), whole wheat flour, vegetable oil (high oleic soybean, soybean and/or canola oil), soluble corn fiber, sugar, dextrose, fructose, calcium carbonate, whey, wheat bran, salt, cellulose, potassium bicarbonate, natural and artificial flavor, mono - and diglycerides, soy lecithin, wheat gluten, niacinamide, vitamin a palmitate, carrageenan, zinc oxide, reduced iron, guar gum, vitamin b6 (pyridoxine hydrochloride), vitamin b1 (thiamin hydrochloride), vitamin b2 (riboflavin), filling: invert sugar, corn syrup, strawberry puree concentrate, glycerin, sugar, modified corn starch, sodium alginate, citric acid, dicalcium phosphate, methylcellulose, natural and artificial flavor, caramel color, malic acid, red 40.

What makes it ultra-processed

Cosmetic additives

Added to change how the food looks, feels or tastes, not to keep it safe. A hallmark of ultra-processed food.

  • E129 Allura red Allura red AC is a synthetic red azo dye (FD&C Red No. 40 in the US).
  • E150c Ammonia caramel Ammonia caramel is a brown colour made by heating sugars with ammonia compounds.
  • E322 Lecithins Lecithins are fatty substances extracted mostly from soybeans, sunflower seeds or eggs, used as emulsifiers to keep fat and water mixed, for example in chocolate.
  • E401 Sodium alginate A food additive used to dissolve, dilute, disperse or otherwise physically modify a food additive or nutrient without altering its function -and without exerting any technological effect itself- in order to facilitate its handling, application or use of the food additive or nutrient.
  • E407 Carrageenan Carrageenan is a thickener and gelling agent extracted from red seaweed, used widely in dairy desserts, plant-based drinks and processed meats.
  • E412 Guar gum Guar gum is a thickener ground from the seeds of the guar plant.
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  • E422 Glycerol Glycerol is a sweet-tasting liquid used to keep products moist and soft.
  • E460 Cellulose A food additive used to dissolve, dilute, disperse or otherwise physically modify a food additive or nutrient without altering its function -and without exerting any technological effect itself- in order to facilitate its handling, application or use of the food additive or nutrient.
  • E461 Methyl cellulose Emulsifiers are substances which make it possible to form or maintain a homogenous mixture of two or more immiscible phases such as oil and water in a foodstuff.
  • E471 Mono- and diglycerides of fatty acids Mono- and diglycerides of fatty acids are made from fats and glycerol.
  • Flavouring Flavourings are concentrated aroma preparations that add or intensify a taste.
  • Modified starch Modified starch is starch altered physically, with enzymes or chemically, so that it thickens, gels or survives freezing and heating better than ordinary starch.

Substances rarely used in home kitchens

Refined or extracted in factories, such as syrups made from starch or isolated proteins. The other hallmark of ultra-processed food.

  • Dextrose Dextrose is pure glucose crystallised from starch-derived syrup.
  • Glucose Glucose, usually listed as glucose syrup, is cheap, keeps products moist and stops sugar from crystallising.
  • Gluten Wheat gluten, sold as "vital wheat gluten", is the protein washed out of wheat flour.
  • Invert sugar Invert sugar is ordinary sugar split into glucose and fructose with acid or enzymes.
  • Whey Whey is the liquid left over from cheese making, usually dried into a powder and used as a cheap source of milk solids, protein and lactose.
  • Vegetable fiber Isolated plant fibres, such as inulin, oat fibre or bamboo fibre, are extracted industrially and added to change texture or support "source of fibre" claims.
Show 1 more
  • Fructose Fructose is the sugar found naturally in fruit and honey, but as an ingredient it is refined industrially, mostly from corn starch.
5 ingredients that would only make it processed

Kitchen staples like sugar, salt and oil. On their own they make a food processed, not ultra-processed.

  • Salt Salt, added for taste and preservation.
  • Starch Starch extracted from cereals or potatoes, used to thicken.
  • Sugar Sugar refined from sugar cane or beet.
  • Vegetable oil Vegetable oils are pressed or extracted from seeds, nuts and fruits.
  • Sweet snacks Products in the category "Sweet snacks" are at least group 3.

How the NOVA groups work

Among 487 cereal bars

From least to most processed, this one ranks 484th. 91% of the cereal bars here are ultra-processed.

Ranked by NOVA group, then by the number of ultra-processing signs, additives and ingredients. Our ordering, not part of NOVA.

All 487 cereal bars, least processed first

About this information

  • Data from this product on Open Food Facts (barcode 0038000359484, last edited 14 April 2026), available under the Open Database License. If something is wrong or the recipe has changed, you can correct it there.
  • Photo: Open Food Facts contributors, CC BY-SA 3.0.
  • The NOVA group is an automated estimate from crowdsourced data: a missing or mistyped ingredient can change it.
  • NOVA measures processing, not nutrition. For nutrition, Open Food Facts gives this product a Nutri-Score of D (from A, best, to E).
  • General information, not medical or dietary advice. Check the pack if you have an allergy.