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Is Go Ahead! 6 Fruit & Oat Bakes Strawberry ultra-processed?

210g Fruits cereal bars Sold in the United Kingdom

Pack of Go Ahead! 6 Fruit & Oat Bakes Strawberry

Yes, it's ultra-processed

  1. 1 Unprocessed
  2. 2 Kitchen staple
  3. 3 Processed
  4. 4 Ultra-processed

Signs of ultra-processing in its ingredients:

  • 45 ingredients
  • 16 additives
  • Nutri-Score D

Less processed fruits cereal bars

Less processed isn't automatically healthier, so compare the labels for what matters to you, such as sugar or salt.

Ingredients

Ultra-processing Processing signs are highlighted

Strawberry Filling 43% (Glucose Syrup, Glucose-Fructose Syrup, Humectant (Glycerine), Wheat Dextrin, Apple Juice, Gelling Agents (Pectins, Sodium Alginate), Acidity Regulators (Citric Acid, Malic Acid, Calcium Citrates), Vegetable Fibre, Thickener (Modified Starch), Natural Strawberry Flavouring with other Natural Flavourings, Strawberry Juice Concentrate, Black Carrot Juice), Flour (Wheat Flour, Calcium, Iron, Niacin, Thiamin), Oatmeal 11%, Sugar, Vegetable Oil (Sunflower Vegetable Oil), Water, Maltodextrin, Partially Inverted Sugar Syrup, Polydextrose, Starch, Invert Sugar Syrup, Wheat Gluten, Salt, Raising Agents (Sodium Bicarbonate, Disodium Diphosphate), Emulsifiers (Soya Lecithin, e472e), Natural Flavouring

Additives: E1200 Polydextrose , E1400 Dextrin , E14XX Modified Starch , E296 Malic acid , E322 Lecithins , E322i Lecithin , E330 Citric acid , E333 Calcium citrates , E401 Sodium alginate , E422 Glycerol , E440 Pectins , E450 Diphosphates , E450i Disodium diphosphate , E472e Mono- and diacetyltartaric acid esters of mono- and diglycerides of fatty acids , E500 Sodium carbonates , E500ii Sodium hydrogen carbonate

Also detected, but not matched to one ingredient: E1400 Dextrin.

As written on the pack

Strawberry Flavoured Filling (43%) [Glucose Syrup, Glucose-Fructose Syrup, Humectant (Glycerine), Wheat Dextrin, Apple Juice Concentrate, Gelling Agents (Pectins, Sodium Alginate), Acidity Regulators (Citric Acid, Malic Acid, Calcium Citrates), Vegetable Fibre, Thickener (Modified Starch), Natural Strawberry Flavouring with other Natural Flavourings, Strawberry Juice Concentrate, Black Carrot Juice Concentrate)], Flour (Wheat Flour, Calcium, Iron, Niacin, Thiamin), Oatmeal (11%), Sugar, Vegetable Oil (Sunflower), Water, Maltodextrin, Partially Inverted Sugar Syrup, Polydextrose, Starch, Invert Sugar Syrup, Wheat Gluten, Salt, Raising Agents (Sodium Bicarbonate, Disodium Diphosphate), Emulsifiers (Soya Lecithin, E472e), Natural Flavouring.

What makes it ultra-processed

Cosmetic additives

Added to change how the food looks, feels or tastes, not to keep it safe. A hallmark of ultra-processed food.

  • E1400 Dextrin Dextrin is starch partly broken down by heat or acid, used as a thickener, binder and coating.
  • E14xx Modified Starch Modified starches (E1400 to E1452) are starches treated physically, with enzymes or chemically so that they thicken and hold up to heating, freezing or acidity better than ordinary starch.
  • E322 Lecithins Lecithins are fatty substances extracted mostly from soybeans, sunflower seeds or eggs, used as emulsifiers to keep fat and water mixed, for example in chocolate.
  • E401 Sodium alginate A food additive used to dissolve, dilute, disperse or otherwise physically modify a food additive or nutrient without altering its function -and without exerting any technological effect itself- in order to facilitate its handling, application or use of the food additive or nutrient.
  • E422 Glycerol Glycerol is a sweet-tasting liquid used to keep products moist and soft.
  • E440 Pectins Pectins are gelling agents extracted from citrus peel or apple pomace.
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  • E450 Diphosphates Diphosphates are phosphate salts used as raising agents in baking powder, and to hold water in processed meats and cheese.
  • E472e Mono- and diacetyltartaric acid esters of mono- and diglycerides of fatty acids Emulsifiers are substances which make it possible to form or maintain a homogenous mixture of two or more immiscible phases such as oil and water in a foodstuff.
  • Emulsifier Emulsifiers keep fat and water from separating, giving products a smooth, stable texture over a long shelf life.
  • Flavouring Flavourings are concentrated aroma preparations that add or intensify a taste.
  • Gelling agent Gelling agents such as pectin, gelatine or carrageenan set liquids into gels and stabilise textures.
  • Humectant Humectants are substances which prevent foods from drying out by counteracting the effect of an atmosphere having a low degree of humidity, or promote the dissolution of a powder in an aqueous medium.
  • Thickener Thickeners, often gums or modified starches, make liquids more viscous so that a product feels richer than its ingredients alone would make it.
  • Modified starch Modified starch is starch altered physically, with enzymes or chemically, so that it thickens, gels or survives freezing and heating better than ordinary starch.

Substances rarely used in home kitchens

Refined or extracted in factories, such as syrups made from starch or isolated proteins. The other hallmark of ultra-processed food.

  • Glucose Glucose, usually listed as glucose syrup, is cheap, keeps products moist and stops sugar from crystallising.
  • Glucose syrup Glucose syrup is cheap, keeps products moist and stops sugar from crystallising.
  • Gluten Wheat gluten, sold as "vital wheat gluten", is the protein washed out of wheat flour.
  • Invert sugar Invert sugar is ordinary sugar split into glucose and fructose with acid or enzymes.
  • Maltodextrin Maltodextrin is a white powder made by partly breaking down starch.
  • Fructose Fructose is the sugar found naturally in fruit and honey, but as an ingredient it is refined industrially, mostly from corn starch.
Show 1 more
  • Vegetable fiber Isolated plant fibres, such as inulin, oat fibre or bamboo fibre, are extracted industrially and added to change texture or support "source of fibre" claims.
5 ingredients that would only make it processed

Kitchen staples like sugar, salt and oil. On their own they make a food processed, not ultra-processed.

  • Salt Salt, added for taste and preservation.
  • Starch Starch extracted from cereals or potatoes, used to thicken.
  • Sugar Sugar refined from sugar cane or beet.
  • Vegetable oil Vegetable oils are pressed or extracted from seeds, nuts and fruits.
  • Sweet snacks Products in the category "Sweet snacks" are at least group 3.

How the NOVA groups work

Among 73 fruits cereal bars

From least to most processed, this one ranks 73rd. 88% of the fruits cereal bars here are ultra-processed.

Ranked by NOVA group, then by the number of ultra-processing signs, additives and ingredients. Our ordering, not part of NOVA.

All 73 fruits cereal bars, least processed first

About this information

  • Data from this product on Open Food Facts (barcode 5000168197609, last edited 27 March 2026), available under the Open Database License. If something is wrong or the recipe has changed, you can correct it there.
  • Photo: Open Food Facts contributors, CC BY-SA 3.0.
  • The NOVA group is an automated estimate from crowdsourced data: a missing or mistyped ingredient can change it.
  • NOVA measures processing, not nutrition. For nutrition, Open Food Facts gives this product a Nutri-Score of D (from A, best, to E).
  • General information, not medical or dietary advice. Check the pack if you have an allergy.