Is Kellogg's Kelloggs variety pack ultra-processed?

196g Breakfast cereals Sold in the United Kingdom

Pack of Kellogg's Kelloggs variety pack

Yes, it's ultra-processed

  1. 1 Unprocessed
  2. 2 Kitchen staple
  3. 3 Processed
  4. 4 Ultra-processed

Signs of ultra-processing in its ingredients:

  • 43 ingredients
  • 2 additives
  • Nutri-Score C

Less processed breakfast cereals

Less processed isn't automatically healthier, so compare the labels for what matters to you, such as sugar or salt.

Ingredients

Ultra-processing Processing signs are highlighted

spee 0'38 520 13 83 10 52 13 83 0'38 525 89 0'51 52, 1081 83 52 200 8 198 a งง e3 3′8 j's2 מבחר דגני בוקר מנות אישיות 8 אריזות אישיות במגוון טעמים (en), a variety of individually packed assorted cereals including rice, wheat, maize, oat, ingredients (cereals, rice), maize, cereal flours (rice, wheat, oat, maize), sugar (processing marker), glucose syrup (ultra-processing marker), fat reduced cocoa powder, barley malt extract, salt (processing marker), chicory root fibre (ultra-processing marker), cocoa powder, cocoa mass, calcium carbonate, caramelised sugar (processing marker), flavourings (ultra-processing marker), niacin, iron, vitamins, vitamin b6, riboflavin, thiamin, folic acid, vitamin d, vitamin b12, annatto norbixin (ultra-processing marker), cinnamon, for allergens see ingredients highlighted in old, from other cereals, soy, best before (see artons)

Additives: E160b Annatto , E160bii Annatto norbixin

As written on the pack

spee 0'38 520 13 83 10 52 13 83 0'38 525 89 0'51 52. 1081 83 52 200 8 198 a งง e3 3′8 j's2 מבחר דגני בוקר מנות אישיות 8 אריזות אישיות במגוון טעמים. (en) a variety of individually packed assorted cereals including rice, wheat, maize and oat. ingredients: cereals (rice, maize), cereal flours (rice, wheat, oat, maize), sugar, glucose syrup, fat reduced cocoa powder, barley malt extract, salt, chicory root fibre, cocoa powder, cocoa mass, calcium carbonate, caramelised sugar, flavourings, niacin, iron, vitamin b6, riboflavin, thiamin, folic acid, vitamin d, vitamin b12, colour (annatto norbixin), cinnamon. for allergens see ingredients highlighted in old. may contain gluten from other cereals, soy. best before: see artons.

What makes it ultra-processed

Cosmetic additives

Added to change how the food looks, feels or tastes, not to keep it safe. A hallmark of ultra-processed food.

  • E160b Annatto Colours are substances which add or restore colour in a food, and include natural constituents of foods and natural sources which are normally not consumed as foods as such and not normally used as characteristic ingredients of food.
  • Flavouring Flavourings are concentrated aroma preparations that add or intensify a taste.

Substances rarely used in home kitchens

Refined or extracted in factories, such as syrups made from starch or isolated proteins. The other hallmark of ultra-processed food.

  • Glucose Glucose, usually listed as glucose syrup, is cheap, keeps products moist and stops sugar from crystallising.
  • Glucose syrup Glucose syrup is cheap, keeps products moist and stops sugar from crystallising.
  • Vegetable fiber Isolated plant fibres, such as inulin, oat fibre or bamboo fibre, are extracted industrially and added to change texture or support "source of fibre" claims.
2 ingredients that would only make it processed

Kitchen staples like sugar, salt and oil. On their own they make a food processed, not ultra-processed.

  • Salt Salt, added for taste and preservation.
  • Sugar Sugar refined from sugar cane or beet.

How the NOVA groups work

Among 1,868 breakfast cereals

From least to most processed, this one ranks 1747th. 60% of the breakfast cereals here are ultra-processed.

Ranked by NOVA group, then by the number of ultra-processing signs, additives and ingredients. Our ordering, not part of NOVA.

All 1,868 breakfast cereals, least processed first

About this information

  • Data from this product on Open Food Facts (barcode 5059319031088, last edited 5 September 2026), available under the Open Database License. If something is wrong or the recipe has changed, you can correct it there.
  • Photo: Open Food Facts contributors, CC BY-SA 3.0.
  • The NOVA group is an automated estimate from crowdsourced data: a missing or mistyped ingredient can change it.
  • NOVA measures processing, not nutrition. For nutrition, Open Food Facts gives this product a Nutri-Score of C (from A, best, to E).
  • General information, not medical or dietary advice. Check the pack if you have an allergy.