Is it ultra-processed?
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Is Kellogg's Fruit loops ultra-processed?

Breakfast cereals Sold in the United States

Pack of Kellogg's Fruit loops

Yes, it's ultra-processed

  1. 1 Unprocessed
  2. 2 Kitchen staple
  3. 3 Processed
  4. 4 Ultra-processed

Signs of ultra-processing in its ingredients:

  • 38 ingredients
  • 4 additives

Less processed breakfast cereals

Less processed isn't automatically healthier, so compare the labels for what matters to you, such as sugar or salt.

Ingredients

Ultra-processing Processing signs are highlighted

Corn Flour Blend (Yellow Corn Flour, Degerminated Yellow Corn Flour), Sugar, Wheat Flour, Oat Flour, Modified Food Starch, Vegetable Oil (Coconut, Soybean, Cottonseed), Oat Fiber, Maltodextrin, Salt, Soluble Corn Fiber, Natural Flavor, Red 40, Yellow 5, Blue 1, Yellow 6, Bht For Freshness, Vitamins, Minerals (Vitamin C (Ascorbic Acid)), Reduced Iron, Niacinamide, Vitamin B6 (Pyridoxine Hydrochloride), Vitamin B2 (Riboflavin), vitamins, vitamin B1, Thiamin Hydrochloride, Folic Acid, vitamins, vitamin D3, Vitamin B12

Additives: E102 Tartrazine , E110 Sunset yellow FCF , E129 Allura red , E133 Brilliant blue FCF

As written on the pack

Corn Flour Blend (Whole Grain Yellow Corn Flour, Degerminated Yellow Corn Flour), Sugar, Wheat Flour, Whole Grain Oat Flour, Modified Food Starch, Vegetable Oil (Hydrogenated Coconut, Soybean And/Or Cottonseed), Oat Fiber, Maltodextrin, Salt, Soluble Corn Fiber, Natural Flavor, Red 40, Yellow 5, Blue 1, Yellow 6, Bht For Freshness, Vitamins And Minerals: Vitamin C (Ascorbic Acid), Reduced Iron, Niacinamide, Vitamin B6 (Pyridoxine Hydrochloride), Vitamin B2 (Riboflavin), Vitamin B1 (Thiamin Hydrochloride), Folic Acid, Vitamin D3, Vitamin B12.

What makes it ultra-processed

Cosmetic additives

Added to change how the food looks, feels or tastes, not to keep it safe. A hallmark of ultra-processed food.

  • E102 Tartrazine Tartrazine is a synthetic yellow azo dye (FD&C Yellow No. 5 in the US).
  • E110 Sunset yellow FCF Sunset yellow FCF is a synthetic orange azo dye (FD&C Yellow No. 6 in the US).
  • E129 Allura red Allura red AC is a synthetic red azo dye (FD&C Red No. 40 in the US).
  • E133 Brilliant blue FCF Brilliant blue FCF is a synthetic blue dye, listed in the US as FD&C Blue No. 1.
  • Flavouring Flavourings are concentrated aroma preparations that add or intensify a taste.
  • Modified starch Modified starch is starch altered physically, with enzymes or chemically, so that it thickens, gels or survives freezing and heating better than ordinary starch.

Substances rarely used in home kitchens

Refined or extracted in factories, such as syrups made from starch or isolated proteins. The other hallmark of ultra-processed food.

  • Maltodextrin Maltodextrin is a white powder made by partly breaking down starch.
  • Vegetable fiber Isolated plant fibres, such as inulin, oat fibre or bamboo fibre, are extracted industrially and added to change texture or support "source of fibre" claims.
  • Coconut oil An ingredient mostly produced industrially and rarely used in home kitchens.
4 ingredients that would only make it processed

Kitchen staples like sugar, salt and oil. On their own they make a food processed, not ultra-processed.

  • Salt Salt, added for taste and preservation.
  • Starch Starch extracted from cereals or potatoes, used to thicken.
  • Sugar Sugar refined from sugar cane or beet.
  • Vegetable oil Vegetable oils are pressed or extracted from seeds, nuts and fruits.

How the NOVA groups work

Among 1,868 breakfast cereals

From least to most processed, this one ranks 1855th. 60% of the breakfast cereals here are ultra-processed.

Ranked by NOVA group, then by the number of ultra-processing signs, additives and ingredients. Our ordering, not part of NOVA.

All 1,868 breakfast cereals, least processed first

About this information

  • Data from this product on Open Food Facts (barcode 0041192100413, last edited 7 May 2026), available under the Open Database License. If something is wrong or the recipe has changed, you can correct it there.
  • Photo: Open Food Facts contributors, CC BY-SA 3.0.
  • The NOVA group is an automated estimate from crowdsourced data: a missing or mistyped ingredient can change it.
  • General information, not medical or dietary advice. Check the pack if you have an allergy.