Is Kallo Organic Superfruit Crunch ultra-processed?

Mueslis Sold in the United Kingdom and the United States

Yes, it's ultra-processed

1 Unprocessed
2 Kitchen staple
3 Processed
4 Ultra-processed

Signs of ultra-processing in its ingredients:

Emulsifier
E414 Acacia gum

16 ingredients
2 additives
Nutri-Score B

Less processed mueslis

Less processed isn't automatically healthier, so compare the labels for what matters to you, such as sugar or salt.

Ingredients

Ultra-processing Processing signs are highlighted

oat flakes, cane sugar (processing marker), rice crisps, oat flour, wheat flakes, oat bran, high oleic sunflower oil (processing marker), emulsifier (ultra-processing marker) (arabic gum (ultra-processing marker)), freeze dried fruit in variable quantities, cranberries, blueberries, coconut flakes, sea salt (processing marker), antioxidant (tocopherol-rich extract)

Additives: E306 Tocopherol-rich extract , E414 Acacia gum

As written on the pack

Organic oat flakes, organic cane sugar, organic rice crisps, organic oat flour, organic wheat flakes, organic oat bran, organic high oleic sunflower oil, emulsifier: organic arabic gum, organic freeze dried fruit in variable quantities, organic cranberries, organic blueberries, organic coconut flakes, sea salt, antioxidant: tocopherol-rich extract

What makes it ultra-processed

Cosmetic additives

Added to change how the food looks, feels or tastes, not to keep it safe. A hallmark of ultra-processed food.

E414 Acacia gum Gum arabic (acacia gum) is the hardened sap of acacia trees, used to stabilise flavour emulsions in soft drinks and to coat sweets.
Emulsifier Emulsifiers keep fat and water from separating, giving products a smooth, stable texture over a long shelf life.

3 ingredients that would only make it processed

Kitchen staples like sugar, salt and oil. On their own they make a food processed, not ultra-processed.

Salt Salt, added for taste and preservation.
Sugar Sugar refined from sugar cane or beet.
Vegetable oil Vegetable oils are pressed or extracted from seeds, nuts and fruits.

How the NOVA groups work

Among 515 mueslis

From least to most processed, this one ranks 408th. 66% of the mueslis here are ultra-processed.

Ranked by NOVA group, then by the number of ultra-processing signs, additives and ingredients. Our ordering, not part of NOVA.

All 515 mueslis, least processed first

About this information

Data from this product on Open Food Facts (barcode 5013665117537, last edited 4 March 2026), available under the Open Database License. If something is wrong or the recipe has changed, you can correct it there.
Photo: Open Food Facts contributors, CC BY-SA 3.0.
The NOVA group is an automated estimate from crowdsourced data: a missing or mistyped ingredient can change it.
NOVA measures processing, not nutrition. For nutrition, Open Food Facts gives this product a Nutri-Score of B (from A, best, to E).
General information, not medical or dietary advice. Check the pack if you have an allergy.