Is it ultra-processed?
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Is Hillcrest SELECTIONS muesli ultra-processed?

Mueslis with fruits Sold in Australia

Yes, it's ultra-processed

  1. 1 Unprocessed
  2. 2 Kitchen staple
  3. 3 Processed
  4. 4 Ultra-processed

Signs of ultra-processing in its ingredients:

  • 38 ingredients
  • 1 additive
  • Nutri-Score C

Less processed mueslis with fruits

Less processed isn't automatically healthier, so compare the labels for what matters to you, such as sugar or salt.

Ingredients

Ultra-processing Processing signs are highlighted

Oats, Wheat, Golden Syrup (Sugar, Water), Nuts 9% (Almond, Pecan), Dried Fruits 9% (Sultanas (Sultanas, Vegetable Oils (Includes Sunflower Oil)), Currants (Currants, Sunflower Oil)), Seeds 8% (Sunflower Seeds, Pepitas, Sesame Seeds), Sunflower Oil, Coconut 0.8%, Cinnamon (Cassia), Natural Vanilla Flavour, Vegetable Oil (Includes Antioxidant (307b)), pine nut, pistachio, walnut, lupin, milk, peanut, SOY, Product Includes 7% Sultanas and 1.8% Currants, Although every effort has been made to remove shells and stones, some fragments may remain, g

Additives: E307b Concentrated tocopherol

As written on the pack

Wholegrains (Oats, Wheat) (61%), Golden Syrup (Sugar, Water), Nuts (9%) (Diced Almond, Pecan), Dried Fruits (9%) {Sultanas [Sultanas, Vegetable Oils (Includes Sunflower Oil)], Currants (Currants, Sunflower Oil)}, Seeds (8%) (Sunflower Seeds, Pepitas, Sesame Seeds), Sunflower Oil, Shredded Coconut (0.8%), Cinnamon (Ground Cassia), Natural Vanilla Flavour, Vegetable Oil [Includes Antioxidant (307b)]. CONTAINS GLUTEN, WHEAT, ALMOND, PECAN, SESAME. MAY CONTAIN BRAZIL NUT, CASHEW, HAZELNUT, MACADAMIA, PINE NUT, PISTACHIO, WALNUT, LUPIN, MILK, PEANUT, SOY. Product Includes 7% Sultanas and 1.8% Currants. Although every effort has been made to remove shells and stones, some fragments may remain. 150 kJ (274 Cal) 10.7 g 9.6 g 1.4 g 34.0 g 14.1 g

What makes it ultra-processed

Cosmetic additives

Added to change how the food looks, feels or tastes, not to keep it safe. A hallmark of ultra-processed food.

  • Flavouring Flavourings are concentrated aroma preparations that add or intensify a taste.

Substances rarely used in home kitchens

Refined or extracted in factories, such as syrups made from starch or isolated proteins. The other hallmark of ultra-processed food.

  • Invert sugar Invert sugar is ordinary sugar split into glucose and fructose with acid or enzymes.
2 ingredients that would only make it processed

Kitchen staples like sugar, salt and oil. On their own they make a food processed, not ultra-processed.

  • Sugar Sugar refined from sugar cane or beet.
  • Vegetable oil Vegetable oils are pressed or extracted from seeds, nuts and fruits.

How the NOVA groups work

Among 138 mueslis with fruits

From least to most processed, this one ranks 123rd. 57% of the mueslis with fruits here are ultra-processed.

Ranked by NOVA group, then by the number of ultra-processing signs, additives and ingredients. Our ordering, not part of NOVA.

All 138 mueslis with fruits, least processed first

About this information

  • Data from this product on Open Food Facts (barcode 4061464242937, last edited 15 September 2026), available under the Open Database License. If something is wrong or the recipe has changed, you can correct it there.
  • The NOVA group is an automated estimate from crowdsourced data: a missing or mistyped ingredient can change it.
  • NOVA measures processing, not nutrition. For nutrition, Open Food Facts gives this product a Nutri-Score of C (from A, best, to E).
  • General information, not medical or dietary advice. Check the pack if you have an allergy.