Is Jordans Country Crisp Strawberry ultra-processed?

450 g Breakfast cereals Sold in the United Kingdom

Yes, it's ultra-processed

1 Unprocessed
2 Kitchen staple
3 Processed
4 Ultra-processed

Signs of ultra-processing in its ingredients:

Flavouring

25 ingredients
No additives
Nutri-Score C

Less processed breakfast cereals

Less processed isn't automatically healthier, so compare the labels for what matters to you, such as sugar or salt.

Ingredients

Ultra-processing Processing signs are highlighted

Cereals 54% (OAT Flakes, OAT Flour), Sugar (processing marker), BARLEY Flakes, Vegetable Oil (processing marker) (rapeseed Vegetable Oil, sunflower Vegetable Oil), Rice Flour, Strawberry 2.5%, Desiccated Coconut, Natural Flavouring (ultra-processing marker), including cereals containing gluten, see ingredients in BOLD NO PALM MAY ALSO CONTAIN (OIL Nuts), Other Cereals Containing Gluten, For additional allergen advice please see our website (www.jordanscereals.co.uk, cereals, country-crisp wade), UK by The Jordans and Ryvita Company, is a registered trademark, to find out more about our cereals, visit (www.jordanscereals.co.uk Fat NUTRITION TYPICAL VALUES Per 1 Energy 182 434 13)

As written on the pack

Wholegrain Cereals (54%) (OAT Flakes, OAT Flour), Sugar, BARLEY Flakes, Vegetable Oil (rapeseed and sunflower in varying proportions), Rice Flour, Freeze Dried Strawberry Pieces (2.5%), Desiccated Coconut, Natural Flavouring. ALLERGY ADVICE: For allergens, including cereals containing gluten, see ingredients in BOLD NO PALM MAY ALSO CONTAIN: OIL Nuts, Other Cereals Containing Gluten. For additional allergen advice please see our website: www.jordanscereals.co.uk/cereals/country-crisp wade, UK by The Jordans & Ryvita Company. Jordans is a registered trademark. to find out more about our cereals, visit: www.jordanscereals.co.uk Fat NUTRITION TYPICAL VALUES Per 1 Energy 182 434 13

What makes it ultra-processed

Cosmetic additives

Added to change how the food looks, feels or tastes, not to keep it safe. A hallmark of ultra-processed food.

Flavouring Flavourings are concentrated aroma preparations that add or intensify a taste.

2 ingredients that would only make it processed

Kitchen staples like sugar, salt and oil. On their own they make a food processed, not ultra-processed.

Sugar Sugar refined from sugar cane or beet.
Vegetable oil Vegetable oils are pressed or extracted from seeds, nuts and fruits.

How the NOVA groups work

Among 1,869 breakfast cereals

From least to most processed, this one ranks 1039th. 60% of the breakfast cereals here are ultra-processed.

Ranked by NOVA group, then by the number of ultra-processing signs, additives and ingredients. Our ordering, not part of NOVA.

All 1,869 breakfast cereals, least processed first

About this information

Data from this product on Open Food Facts (barcode 5010477367570, last edited 18 August 2026), available under the Open Database License. If something is wrong or the recipe has changed, you can correct it there.
Photo: Open Food Facts contributors, CC BY-SA 3.0.
The NOVA group is an automated estimate from crowdsourced data: a missing or mistyped ingredient can change it.
NOVA measures processing, not nutrition. For nutrition, Open Food Facts gives this product a Nutri-Score of C (from A, best, to E).
General information, not medical or dietary advice. Check the pack if you have an allergy.