Is it ultra-processed?
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Is Inventure Foods Peanut Butter Puffs ultra-processed?

326 g Breakfast cereals Sold in the United Kingdom

Pack of Inventure Foods Peanut Butter Puffs

Yes, it's ultra-processed

  1. 1 Unprocessed
  2. 2 Kitchen staple
  3. 3 Processed
  4. 4 Ultra-processed

Signs of ultra-processing in its ingredients:

  • 28 ingredients
  • No additives
  • Nutri-Score D

Less processed breakfast cereals

Less processed isn't automatically healthier, so compare the labels for what matters to you, such as sugar or salt.

Ingredients

Ultra-processing Processing signs are highlighted

Cornmeal 50%, Peanut Butter Paste 25% (Peanuts 78.5%, Sugar, Reduced Fat Cocoa Powder 1.5%), Dextrose, Sugar, Cocoa Powder, Salt, Flavour, Vitamins and Mineral Mix, Vitamin C (L-Ascorbic Acid), Vitamin B1 (Thiamin Mononitrate), vitamins, vitamin B2, Riboflavin, Niacin, Vitamin B6, Pyridoxine Hydrochloride, Folic Acid, Biothin, Pantothenic Acid, vitamins, vitamin B12, Cyanocobalamin, Vitamin E

As written on the pack

Cornmeal (50%), Peanut Butter Paste (25%)((Peanuts (78.5%), Sugar, Reduced Fat Cocoa Powder (1.5%)), Dextrose, Sugar, Cocoa Powder, Salt, Flavour, Vitamins & Mineral Mix (Vitamin C (L-Ascorbic Acid), Vitamin B1 (Thiamin Mononitrate), Vitamin B2 (Riboflavin), Niacin, Vitamin B6 (Pyridoxine Hydrochloride), Folic Acid, Biothin, Pantothenic Acid, Vitamin B12 (Cyanocobalamin), Vitamin E).

What makes it ultra-processed

Cosmetic additives

Added to change how the food looks, feels or tastes, not to keep it safe. A hallmark of ultra-processed food.

  • Flavouring Flavourings are concentrated aroma preparations that add or intensify a taste.

Substances rarely used in home kitchens

Refined or extracted in factories, such as syrups made from starch or isolated proteins. The other hallmark of ultra-processed food.

  • Dextrose Dextrose is pure glucose crystallised from starch-derived syrup.
  • Glucose Glucose, usually listed as glucose syrup, is cheap, keeps products moist and stops sugar from crystallising.
2 ingredients that would only make it processed

Kitchen staples like sugar, salt and oil. On their own they make a food processed, not ultra-processed.

  • Salt Salt, added for taste and preservation.
  • Sugar Sugar refined from sugar cane or beet.

How the NOVA groups work

Among 1,869 breakfast cereals

From least to most processed, this one ranks 1490th. 60% of the breakfast cereals here are ultra-processed.

Ranked by NOVA group, then by the number of ultra-processing signs, additives and ingredients. Our ordering, not part of NOVA.

All 1,869 breakfast cereals, least processed first

About this information

  • Data from this product on Open Food Facts (barcode 5060638520214, last edited 6 July 2026), available under the Open Database License. If something is wrong or the recipe has changed, you can correct it there.
  • Photo: Open Food Facts contributors, CC BY-SA 3.0.
  • The NOVA group is an automated estimate from crowdsourced data: a missing or mistyped ingredient can change it.
  • NOVA measures processing, not nutrition. For nutrition, Open Food Facts gives this product a Nutri-Score of D (from A, best, to E).
  • General information, not medical or dietary advice. Check the pack if you have an allergy.