Is it ultra-processed?
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Is Hubbards Toasted Granola Raspberry & Coconut ultra-processed?

450g Mueslis Sold in Australia

Pack of Hubbards Toasted Granola Raspberry & Coconut

Yes, it's ultra-processed

  1. 1 Unprocessed
  2. 2 Kitchen staple
  3. 3 Processed
  4. 4 Ultra-processed

Signs of ultra-processing in its ingredients:

  • 27 ingredients
  • 2 additives
  • Nutri-Score A

Less processed mueslis

Less processed isn't automatically healthier, so compare the labels for what matters to you, such as sugar or salt.

Ingredients

Ultra-processing Processing signs are highlighted

oats 31%, oat flour, seeds (sunflower, pumpkin), corn fibre, puffed rice (rice, sugar, barley malt extract, salt, mineral (iron), vitamins, niacin, thiamin, riboflavin, folic acid), vegetable oil, brown sugar, desiccated coconut 2.5% (preservative), puffed wheat, golden syrup, natural flavour, raspberries 0.5%, steviol glycosides

Additives: E223 Sodium metabisulphite , E960 Steviol glycosides

As written on the pack

Whole grain oats (31%), oat flour, seeds (sunflower, pumpkin), corn fibre, puffed rice (rice, sugar, barley malt extract, salt, mineral (iron), vitamins (niacin, thiamin, riboflavin, folic acid)), vegetable oil, brown sugar, desiccated coconut (2.5%) (preservative (223) (sulphites)), puffed wheat, golden syrup, natural flavour, freeze dried raspberries (0.5%), sweetener (steviol glycosides). Contains: Gluten, wheat, sulphites. May be present: Lupin, milk, soy, peanuts, tree nuts.

What makes it ultra-processed

Cosmetic additives

Added to change how the food looks, feels or tastes, not to keep it safe. A hallmark of ultra-processed food.

  • E960 Steviol glycosides Steviol glycosides are sweet compounds extracted and purified from the leaves of the stevia plant.
  • Flavouring Flavourings are concentrated aroma preparations that add or intensify a taste.

Substances rarely used in home kitchens

Refined or extracted in factories, such as syrups made from starch or isolated proteins. The other hallmark of ultra-processed food.

  • Invert sugar Invert sugar is ordinary sugar split into glucose and fructose with acid or enzymes.
  • Vegetable fiber Isolated plant fibres, such as inulin, oat fibre or bamboo fibre, are extracted industrially and added to change texture or support "source of fibre" claims.
4 ingredients that would only make it processed

Kitchen staples like sugar, salt and oil. On their own they make a food processed, not ultra-processed.

  • Preservative Preservatives slow spoilage by microbes.
  • Salt Salt, added for taste and preservation.
  • Sugar Sugar refined from sugar cane or beet.
  • Vegetable oil Vegetable oils are pressed or extracted from seeds, nuts and fruits.

How the NOVA groups work

Among 515 mueslis

From least to most processed, this one ranks 483rd. 66% of the mueslis here are ultra-processed.

Ranked by NOVA group, then by the number of ultra-processing signs, additives and ingredients. Our ordering, not part of NOVA.

All 515 mueslis, least processed first

About this information

  • Data from this product on Open Food Facts (barcode 9414763003689, last edited 13 September 2026), available under the Open Database License. If something is wrong or the recipe has changed, you can correct it there.
  • Photo: Open Food Facts contributors, CC BY-SA 3.0.
  • The NOVA group is an automated estimate from crowdsourced data: a missing or mistyped ingredient can change it.
  • NOVA measures processing, not nutrition. For nutrition, Open Food Facts gives this product a Nutri-Score of A (from A, best, to E).
  • General information, not medical or dietary advice. Check the pack if you have an allergy.