Is Hillcrest Museli ultra-processed?

Mueslis Sold in Australia

Yes, it's ultra-processed

1 Unprocessed
2 Kitchen staple
3 Processed
4 Ultra-processed

Signs of ultra-processing in its ingredients:

Flavouring
Invert sugar

18 ingredients
1 additive
Nutri-Score A

Less processed mueslis

Low Sugar Natural Muesli almond, cashew macadamia & walnut Sunsol 9 ingredients · no additives NOVA group 1
Carman's Natural Untoasted Bircher Muesli Carman's 18 ingredients · no additives NOVA group 3
Paleo Honey Pecan Granola GoldenVale 18 ingredients · no additives NOVA group 3
Cranberry Macadamia Gluten free muesli imp Brookfarm 18 ingredients · no additives NOVA group 3

Less processed isn't automatically healthier, so compare the labels for what matters to you, such as sugar or salt.

Ingredients

Ultra-processing Processing signs are highlighted

Oats, Wheat, Golden Syrup (ultra-processing marker) (Sugar (processing marker), Water), Nuts 9% (Almond, Pecan), Sunflower Oil (processing marker), Seeds 7% (Sunflower Seeds, Pepitas, Sesame Seeds), Cinnamon (Cassia), Natural Vanilla Flavour (ultra-processing marker), Vegetable Oil (processing marker) (Includes Antioxidant (307b))

Additives: E307b Concentrated tocopherol

As written on the pack

Wholegrains (Oats, Wheat) (69%), Golden Syrup (Sugar, Water), Nuts (9%) (Diced Almond, Pecan), Sunflower Oil, Seeds (7%) (Sunflower Seeds, Pepitas, Sesame Seeds), Cinnamon (Ground Cassia), Natural Vanilla Flavour, Vegetable Oil [Includes Antioxidant (307b)].

What makes it ultra-processed

Cosmetic additives

Added to change how the food looks, feels or tastes, not to keep it safe. A hallmark of ultra-processed food.

Flavouring Flavourings are concentrated aroma preparations that add or intensify a taste.

Substances rarely used in home kitchens

Refined or extracted in factories, such as syrups made from starch or isolated proteins. The other hallmark of ultra-processed food.

Invert sugar Invert sugar is ordinary sugar split into glucose and fructose with acid or enzymes.

2 ingredients that would only make it processed

Kitchen staples like sugar, salt and oil. On their own they make a food processed, not ultra-processed.

Sugar Sugar refined from sugar cane or beet.
Vegetable oil Vegetable oils are pressed or extracted from seeds, nuts and fruits.

How the NOVA groups work

Among 515 mueslis

From least to most processed, this one ranks 400th. 66% of the mueslis here are ultra-processed.

Ranked by NOVA group, then by the number of ultra-processing signs, additives and ingredients. Our ordering, not part of NOVA.

All 515 mueslis, least processed first

About this information

Data from this product on Open Food Facts (barcode 4061464242890, last edited 28 May 2026), available under the Open Database License. If something is wrong or the recipe has changed, you can correct it there.
Photo: Open Food Facts contributors, CC BY-SA 3.0.
The NOVA group is an automated estimate from crowdsourced data: a missing or mistyped ingredient can change it.
NOVA measures processing, not nutrition. For nutrition, Open Food Facts gives this product a Nutri-Score of A (from A, best, to E).
General information, not medical or dietary advice. Check the pack if you have an allergy.