Is Harvest Morn Chocolate Crisp Cereal ultra-processed?

500g Chocolate cereals Sold in the United Kingdom, Ireland and France

Pack of Harvest Morn Chocolate Crisp Cereal

Yes, it's ultra-processed

  1. 1 Unprocessed
  2. 2 Kitchen staple
  3. 3 Processed
  4. 4 Ultra-processed

Signs of ultra-processing in its ingredients:

  • 34 ingredients
  • 1 additive
  • Nutri-Score D

Less processed chocolate cereals

Less processed isn't automatically healthier, so compare the labels for what matters to you, such as sugar or salt.

Ingredients

Ultra-processing Processing signs are highlighted

oat flakes 32%, Sugar (processing marker), rice crisp 15% (Rice Flour, Sugar (processing marker), Barley Malt Extract, Calcium Carbonate), Palm Oil, wheat flakes 6%, milk chocolate pieces 5% (Sugar (processing marker), Whole MILK Powder (processing marker), Cocoa Mass, Cocoa Butter (processing marker), Whey Powder (ultra-processing marker), Lecithins (ultra-processing marker)), white chocolate 5% (Sugar (processing marker), Cocoa Butter (processing marker), Whole Milk Powder (processing marker), Whey Powder (ultra-processing marker), Skimmed Milk Powder (processing marker), Lecithins (ultra-processing marker), Natural Flavouring (ultra-processing marker)), plain chocolate pieces 5% (Sugar (processing marker), Cocoa Mass, Cocoa Solids, Cocoa Butter (processing marker), Lecithins (ultra-processing marker), Natural Flavouring (ultra-processing marker)), Desiccated Coconut, Fat Reduced Cocoa Powder, Chopped Hazelnuts

Additives: E322 Lecithins

As written on the pack

OAT FLAKES (32%), Sugar, RICE CRISP (15%) (Rice Flour, Sugar, Barley Malt Extract, Calcium Carbonate), Palm Oil, WHEAT FLAKES (6%), MILK CHOCOLATE PIECES (5%) (Sugar, Whole MILK Powder, Cocoa Mass, Cocoa Butter, Whey Powder (MILK), Emulsifier: Lecithins (Soya)), WHITE CHOCOLATE PIECES (5%) (Sugar, Cocoa Butter, Whole Milk Powder, Whey Powder (Milk), Skimmed Milk Powder, Emulsifier: Lecithins (Soya); Natural Flavouring), PLAIN CHOCOLATE PIECES (5%) (Sugar, Cocoa Mass, Fat Free Cocoa Solids, Cocoa Butter, Emulsifier: Lecithins (Soya); Natural Flavouring), Desiccated Coconut, Fat Reduced Cocoa Powder, Chopped Hazelnuts.

What makes it ultra-processed

Cosmetic additives

Added to change how the food looks, feels or tastes, not to keep it safe. A hallmark of ultra-processed food.

  • E322 Lecithins Lecithins are fatty substances extracted mostly from soybeans, sunflower seeds or eggs, used as emulsifiers to keep fat and water mixed, for example in chocolate.
  • Flavouring Flavourings are concentrated aroma preparations that add or intensify a taste.

Substances rarely used in home kitchens

Refined or extracted in factories, such as syrups made from starch or isolated proteins. The other hallmark of ultra-processed food.

  • Whey Whey is the liquid left over from cheese making, usually dried into a powder and used as a cheap source of milk solids, protein and lactose.
3 ingredients that would only make it processed

Kitchen staples like sugar, salt and oil. On their own they make a food processed, not ultra-processed.

  • Sugar Sugar refined from sugar cane or beet.
  • Vegetable fat Vegetable fats are oils that are solid at room temperature, such as palm or coconut fat.
  • Milk powder Milk powder is milk with the water evaporated off: a preserved form of a whole food rather than an industrial extract.

How the NOVA groups work

Among 105 chocolate cereals

From least to most processed, this one ranks 60th. 90% of the chocolate cereals here are ultra-processed.

Ranked by NOVA group, then by the number of ultra-processing signs, additives and ingredients. Our ordering, not part of NOVA.

All 105 chocolate cereals, least processed first

About this information

  • Data from this product on Open Food Facts (barcode 4088600033129, last edited 12 August 2026), available under the Open Database License. If something is wrong or the recipe has changed, you can correct it there.
  • Photo: Open Food Facts contributors, CC BY-SA 3.0.
  • The NOVA group is an automated estimate from crowdsourced data: a missing or mistyped ingredient can change it.
  • NOVA measures processing, not nutrition. For nutrition, Open Food Facts gives this product a Nutri-Score of D (from A, best, to E).
  • General information, not medical or dietary advice. Check the pack if you have an allergy.