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Is Genius Gluten Free Spicy Fruit Loaf ultra-processed?

400 g Breads Sold in the United Kingdom and the United States

Pack of Genius Gluten Free Spicy Fruit Loaf

Yes, it's ultra-processed

  1. 1 Unprocessed
  2. 2 Kitchen staple
  3. 3 Processed
  4. 4 Ultra-processed

Signs of ultra-processing in its ingredients:

  • 36 ingredients
  • 2 additives
  • Nutri-Score C

Less processed breads

Less processed isn't automatically healthier, so compare the labels for what matters to you, such as sugar or salt.

Ingredients

Ultra-processing Processing signs are highlighted

Water, Tapioca Starch, Sultanas 12%, Rice Flour, Potato Starch, Vegetable Oil (Rapeseed Vegetable Oil), Oil, Sunflower Oil, Yeast, Raisins 4%, Currants 3%, Caster Sugar, Psyllium Husk, Humectant (Vegetable Glycerol), Stabiliser (Hydroxypropyl Methyl Cellulose), Free Range Egg White, Maize Flour, Maize Starch, Iodised Salt (Salt), Potassium Iodate, Ground Cassia Cinnamon, Maize Starch, Mixed Spice (Coriander), Cinnamon, Ginger, Nutmeg, Fennel, Cloves, Cardamom, Rice Starch, Rice Starch

Additives: E422 Glycerol , E464 Hydroxypropyl methyl cellulose

As written on the pack

Water, Tapioca Starch, Sultanas (12%), Rice Flour, Potato Starch, Vegetable Oil: Rapeseed Oil, Sunflower Oil, Yeast, Raisins (4%), Currants (3%), Caster Sugar, Psyllium Husk Powder, Humectant: Vegetable Glycerol, Stabiliser: Hydroxypropyl Methyl Cellulose, Free Range Dried Egg White, Maize Flour, Fermented Maize Starch, Iodised Salt: Salt, Potassium Iodate, Ground Cassia Cinnamon, Maize Starch, Mixed Spice: Coriander, Cinnamon, Ginger, Nutmeg, Fennel, Cloves, Cardamom, Rice Starch, Rice Starch

What makes it ultra-processed

Cosmetic additives

Added to change how the food looks, feels or tastes, not to keep it safe. A hallmark of ultra-processed food.

  • E422 Glycerol Glycerol is a sweet-tasting liquid used to keep products moist and soft.
  • E464 Hydroxypropyl methyl cellulose Emulsifiers are substances which make it possible to form or maintain a homogenous mixture of two or more immiscible phases such as oil and water in a foodstuff.
  • Humectant Humectants are substances which prevent foods from drying out by counteracting the effect of an atmosphere having a low degree of humidity, or promote the dissolution of a powder in an aqueous medium.

Substances rarely used in home kitchens

Refined or extracted in factories, such as syrups made from starch or isolated proteins. The other hallmark of ultra-processed food.

  • Vegetable fiber Isolated plant fibres, such as inulin, oat fibre or bamboo fibre, are extracted industrially and added to change texture or support "source of fibre" claims.
4 ingredients that would only make it processed

Kitchen staples like sugar, salt and oil. On their own they make a food processed, not ultra-processed.

  • Salt Salt, added for taste and preservation.
  • Starch Starch extracted from cereals or potatoes, used to thicken.
  • Sugar Sugar refined from sugar cane or beet.
  • Vegetable oil Vegetable oils are pressed or extracted from seeds, nuts and fruits.

How the NOVA groups work

Among 2,390 breads

From least to most processed, this one ranks 1801st. 71% of the breads here are ultra-processed.

Ranked by NOVA group, then by the number of ultra-processing signs, additives and ingredients. Our ordering, not part of NOVA.

All 2,390 breads, least processed first

About this information

  • Data from this product on Open Food Facts (barcode 5060195900498, last edited 26 February 2026), available under the Open Database License. If something is wrong or the recipe has changed, you can correct it there.
  • Photo: Open Food Facts contributors, CC BY-SA 3.0.
  • The NOVA group is an automated estimate from crowdsourced data: a missing or mistyped ingredient can change it.
  • NOVA measures processing, not nutrition. For nutrition, Open Food Facts gives this product a Nutri-Score of C (from A, best, to E).
  • General information, not medical or dietary advice. Check the pack if you have an allergy.