Is it ultra-processed?
Menu

Is Deluxe Luxury Hot Cross Buns ultra-processed?

4 x 75g Breads Sold in the United Kingdom

Pack of Deluxe Luxury Hot Cross Buns

Yes, it's ultra-processed

  1. 1 Unprocessed
  2. 2 Kitchen staple
  3. 3 Processed
  4. 4 Ultra-processed

Signs of ultra-processing in its ingredients:

  • 35 ingredients
  • 2 additives
  • Nutri-Score D

Less processed breads

Less processed isn't automatically healthier, so compare the labels for what matters to you, such as sugar or salt.

Ingredients

Ultra-processing Processing signs are highlighted

Wheat Flour (Wheat Flour, Calcium Carbonate, Iron, Niacin, Thiamin), Orange Juice Soaked Fruits 23% (Sultanas, Raisins, Currants, Orange Juice from Concentrate), Water, Orange Soaked Flame Raisins 7% (Flame Raisins, Orange Juice from Concentrate), Yeast, Mixed Peel 2.5% (Orange, Lemon Peel), Wheat Gluten, Palm Oil, Dextrin, Butter, Salt, Sugar, Cane Molasses, Honey, Natural Flavouring, Rapeseed Oil, Vegetable Fibre (Potato, Psylium), Palm Fat, Flour Treatment Agent (Ascorbic Acid)

Additives: E1400 Dextrin , E300 Ascorbic acid

As written on the pack

Wheat Flour (Wheat Flour, Calcium Carbonate, Iron, Niacin, Thiamin), 23% Orange Juice Soaked Fruits (Sultanas, Raisins, Currants, Orange Juice from Concentrate), Water, 7% Orange Soaked Flame Raisins (Flame Raisins, Orange Juice from Concentrate), Yeast, 2.5% Mixed Peel (Orange, Lemon Peel), Wheat Gluten, Palm Oil, Dextrin, Butter (Milk), Salt, Sugar and Cane Molasses, Honey, Natural Flavouring, Rapeseed Oil, Vegetable Fibre (Potato, Psylium), Palm Fat, Flour Treatment Agent: Ascorbic Acid.

What makes it ultra-processed

Cosmetic additives

Added to change how the food looks, feels or tastes, not to keep it safe. A hallmark of ultra-processed food.

  • E1400 Dextrin Dextrin is starch partly broken down by heat or acid, used as a thickener, binder and coating.
  • Flavouring Flavourings are concentrated aroma preparations that add or intensify a taste.

Substances rarely used in home kitchens

Refined or extracted in factories, such as syrups made from starch or isolated proteins. The other hallmark of ultra-processed food.

  • Gluten Wheat gluten, sold as "vital wheat gluten", is the protein washed out of wheat flour.
  • Vegetable fiber Isolated plant fibres, such as inulin, oat fibre or bamboo fibre, are extracted industrially and added to change texture or support "source of fibre" claims.
5 ingredients that would only make it processed

Kitchen staples like sugar, salt and oil. On their own they make a food processed, not ultra-processed.

  • Butter Butter, the fat churned from cream.
  • Honey Honey, used as a sweetener.
  • Salt Salt, added for taste and preservation.
  • Sugar Sugar refined from sugar cane or beet.
  • Sweet snacks Products in the category "Sweet snacks" are at least group 3.

How the NOVA groups work

Among 2,390 breads

From least to most processed, this one ranks 1800th. 71% of the breads here are ultra-processed.

Ranked by NOVA group, then by the number of ultra-processing signs, additives and ingredients. Our ordering, not part of NOVA.

All 2,390 breads, least processed first

About this information

  • Data from this product on Open Food Facts (barcode 20511319, last edited 27 March 2026), available under the Open Database License. If something is wrong or the recipe has changed, you can correct it there.
  • Photo: Open Food Facts contributors, CC BY-SA 3.0.
  • The NOVA group is an automated estimate from crowdsourced data: a missing or mistyped ingredient can change it.
  • NOVA measures processing, not nutrition. For nutrition, Open Food Facts gives this product a Nutri-Score of D (from A, best, to E).
  • General information, not medical or dietary advice. Check the pack if you have an allergy.