Is Genius Brioche Buns ultra-processed?
Yes, it's ultra-processed
- 1 Unprocessed
- 2 Kitchen staple
- 3 Processed
- 4 Ultra-processed
Signs of ultra-processing in its ingredients:
- 22 ingredients
- 5 additives
- Nutri-Score B
Less processed hamburger buns
Ingredients
Ultra-processing Processing
Water, Starches (processing marker) (Tapioca, Potato), Rice Flour, Bamboo Fibre (ultra-processing marker), Rapeseed Oil, Psyllium Husk (ultra-processing marker), Sugar (processing marker), Yeast, Humectant (ultra-processing marker) (Vegetable Glycerol (ultra-processing marker)), Free Range Egg White, Free Range Egg, Stabilisers (Hydroxypropyl Methyl Cellulose (ultra-processing marker), Xanthan Gum (ultra-processing marker)), Salt (processing marker), Maize Starch (processing marker), Natural Colouring (ultra-processing marker) (Beta Carotene (ultra-processing marker)), Natural Flavouring (ultra-processing marker)
Additives: E160a Carotene , E160ai Beta-carotene , E415 Xanthan gum , E422 Glycerol , E464 Hydroxypropyl methyl cellulose
As written on the pack
Water, Starches (Tapioca, Potato), Rice Flour, Bamboo Fibre, Rapeseed Oil, Psyllium Husk, Sugar, Yeast, Humectant (Vegetable Glycerol), Free Range Dried Egg White, Free Range Dried Egg, Stabilisers (Hydroxypropyl Methyl Cellulose, Xanthan Gum), Salt, Fermented Maize Starch, Natural Colouring (Beta Carotene), Natural Flavouring
What makes it ultra-processed
Cosmetic additives
Added to change how the food looks, feels or tastes, not to keep it safe. A hallmark of ultra-processed food.
- E160a Carotene Carotenes are orange-yellow pigments, either synthesised or extracted from carrots, algae or palm oil.
- E415 Xanthan gum Xanthan gum is a thickener made by fermenting sugar with the bacterium Xanthomonas campestris.
- E422 Glycerol Glycerol is a sweet-tasting liquid used to keep products moist and soft.
- E464 Hydroxypropyl methyl cellulose Emulsifiers are substances which make it possible to form or maintain a homogenous mixture of two or more immiscible phases such as oil and water in a foodstuff.
- Colour Colours are added to restore colour lost in processing or to make a product look more appealing.
- Flavouring Flavourings are concentrated aroma preparations that add or intensify a taste.
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- Humectant Humectants are substances which prevent foods from drying out by counteracting the effect of an atmosphere having a low degree of humidity, or promote the dissolution of a powder in an aqueous medium.
Substances rarely used in home kitchens
Refined or extracted in factories, such as syrups made from starch or isolated proteins. The other hallmark of ultra-processed food.
- Vegetable fiber Isolated plant fibres, such as inulin, oat fibre or bamboo fibre, are extracted industrially and added to change texture or support "source of fibre" claims.
4 ingredients that would only make it processed
Kitchen staples like sugar, salt and oil. On their own they make a food processed, not ultra-processed.
Among 55 hamburger buns
From least to most processed, this one ranks 47th. 96% of the hamburger buns here are ultra-processed.
About this information
- Data from this product on Open Food Facts (barcode 5060195909101, last edited 30 April 2026), available under the Open Database License. If something is wrong or the recipe has changed, you can correct it there.
- Photo: Open Food Facts contributors, CC BY-SA 3.0.
- The NOVA group is an automated estimate from crowdsourced data: a missing or mistyped ingredient can change it.
- NOVA measures processing, not nutrition. For nutrition, Open Food Facts gives this product a Nutri-Score of B (from A, best, to E).
- General information, not medical or dietary advice. Check the pack if you have an allergy.