Is General Mills Strawberry Banana Cheerios ultra-processed?

19 OZ Extruded cereals Sold in the United States

Yes, it's ultra-processed

1 Unprocessed
2 Kitchen staple
3 Processed
4 Ultra-processed

Signs of ultra-processing in its ingredients:

Colour
Flavouring

41 ingredients
3 additives

Less processed extruded cereals

Less processed isn't automatically healthier, so compare the labels for what matters to you, such as sugar or salt.

Ingredients

Ultra-processing Processing signs are highlighted

Oats, Sugar (processing marker), Corn Syrup, Banana, Corn Starch (processing marker), Strawberry Puree, Canola, Sunflower Oil (processing marker), Salt (processing marker), Tripotassium Phosphate, Color (ultra-processing marker) (vegetable juice, fruit juice), Natural Flavor (ultra-processing marker), Citric Acid, Ascorbic Acid, Vitamin E (mixed tocopherols), Added to Preserve Freshness, Vitamins, Minerals (Calcium Carbonate), Vitamin C (sodium ascorbate), Iron, Zinc (mineral nutrients), A B Vitamin (niacinamide), Vitamin B6 (pyridoxine hydrochloride), Vitamin B₁ (thiamin mononitrate), Vitamin A (palmitate), Vitamin B₂ (riboflavin), A B vitamins, folic acid, Vitamin B12, Vitamin D3

Additives: E330 Citric acid , E340 Potassium phosphates , E340iii Tripotassium phosphate

As written on the pack

Whole Grain Oats, Sugar, Corn Syrup, Banana Puree, Corn Starch, Strawberry Puree, Canola and/or Sunflower Oil, Salt, Tripotassium Phosphate, Color (vegetable juice, fruit juice), Natural Flavor, Citric Acid, Ascorbic Acid. Vitamin E (mixed tocopherols) Added to Preserve Freshness. Vitamins and Minerals: Calcium Carbonate, Vitamin C (sodium ascorbate), Iron and Zinc (mineral nutrients), A B Vitamin (niacinamide), Vitamin B6 (pyridoxine hydrochloride), Vitamin B₁ (thiamin mononitrate), Vitamin A (palmitate), Vitamin B₂ (riboflavin), A B Vitamin (folic acid), Vitamin B12, Vitamin D3.

What makes it ultra-processed

Cosmetic additives

Added to change how the food looks, feels or tastes, not to keep it safe. A hallmark of ultra-processed food.

Colour Colours are added to restore colour lost in processing or to make a product look more appealing.
Flavouring Flavourings are concentrated aroma preparations that add or intensify a taste.

4 ingredients that would only make it processed

Kitchen staples like sugar, salt and oil. On their own they make a food processed, not ultra-processed.

Salt Salt, added for taste and preservation.
Starch Starch extracted from cereals or potatoes, used to thicken.
Sugar Sugar refined from sugar cane or beet.
Vegetable oil Vegetable oils are pressed or extracted from seeds, nuts and fruits.

How the NOVA groups work

Among 373 extruded cereals

From least to most processed, this one ranks 253rd. 64% of the extruded cereals here are ultra-processed.

Ranked by NOVA group, then by the number of ultra-processing signs, additives and ingredients. Our ordering, not part of NOVA.

All 373 extruded cereals, least processed first

About this information

Data from this product on Open Food Facts (barcode 0016000185166, last edited 1 March 2026), available under the Open Database License. If something is wrong or the recipe has changed, you can correct it there.
Photo: Open Food Facts contributors, CC BY-SA 3.0.
The NOVA group is an automated estimate from crowdsourced data: a missing or mistyped ingredient can change it.
General information, not medical or dietary advice. Check the pack if you have an allergy.