Is Fitzgeralds Plain Wraps ultra-processed?

370 g Wheat flatbreads Sold in Ireland and France

Yes, it's ultra-processed

1 Unprocessed
2 Kitchen staple
3 Processed
4 Ultra-processed

Signs of ultra-processing in its ingredients:

E412 Guar gum
E422 Glycerol
E450 Diphosphates
E466 Sodium carboxy methyl cellulose
E471 Mono- and diglycerides of fatty acids

19 ingredients
12 additives
Nutri-Score C

Less processed wheat flatbreads

Less processed isn't automatically healthier, so compare the labels for what matters to you, such as sugar or salt.

Ingredients

Ultra-processing Processing signs are highlighted

Wheat Flour (Wheat Flour, Calcium Carbonate, Iron, Niacin, Thiamin), Water, Rapeseed Oil, Glycerine (ultra-processing marker), Disodium Diphosphate (ultra-processing marker), Sodium Bicarbonate, mono- and DiGlycerides of Fatty Acids (ultra-processing marker), Malic Acid, Salt (processing marker), Guar Gum (ultra-processing marker), Carboxymethylcellulose (ultra-processing marker), Calcium Propionate, Potassium Sorbate (processing marker), L-Cysteine

Additives: E202 Potassium sorbate , E282 Calcium propionate , E296 Malic acid , E412 Guar gum , E422 Glycerol , E450 Diphosphates , E450i Disodium diphosphate , E466 Sodium carboxy methyl cellulose , E471 Mono- and diglycerides of fatty acids , E500 Sodium carbonates , E500ii Sodium hydrogen carbonate , E920 L-cysteine

As written on the pack

Wheat Flour (Wheat Flour, Calcium Carbonate, Iron, Niacin, Thiamin), Water, Rapeseed Oil, Humectant (Glycerine), Raising Agents (Disodium Diphosphate, Sodium Bicarbonate), Emulsifier (Mono and Di-Glycerides of Fatty Acids), Acidity Regulator (Malic Acid), Salt, Stabilisers (Guar Gum, Carboxymethylcellulose), Preservatives (Calcium Propionate, Potassium Sorbate), Flour Treatment Agent (L-Cysteine).

What makes it ultra-processed

Cosmetic additives

Added to change how the food looks, feels or tastes, not to keep it safe. A hallmark of ultra-processed food.

E412 Guar gum Guar gum is a thickener ground from the seeds of the guar plant.
E422 Glycerol Glycerol is a sweet-tasting liquid used to keep products moist and soft.
E450 Diphosphates Diphosphates are phosphate salts used as raising agents in baking powder, and to hold water in processed meats and cheese.
E466 Sodium carboxy methyl cellulose Carboxymethyl cellulose is a thickener made by chemically modifying cellulose from wood or cotton.
E471 Mono- and diglycerides of fatty acids Mono- and diglycerides of fatty acids are made from fats and glycerol.

2 ingredients that would only make it processed

Kitchen staples like sugar, salt and oil. On their own they make a food processed, not ultra-processed.

E202 Potassium sorbate Preservatives are substances which prolong the shelf-life of foods by protecting them against deterioration caused by micro-organisms and/or which protect against growth of pathogenic micro-organisms.
Salt Salt, added for taste and preservation.

How the NOVA groups work

Among 149 wheat flatbreads

From least to most processed, this one ranks 115th. 92% of the wheat flatbreads here are ultra-processed.

Ranked by NOVA group, then by the number of ultra-processing signs, additives and ingredients. Our ordering, not part of NOVA.

All 149 wheat flatbreads, least processed first

About this information

Data from this product on Open Food Facts (barcode 5099077001350, last edited 24 August 2026), available under the Open Database License. If something is wrong or the recipe has changed, you can correct it there.
Photo: Open Food Facts contributors, CC BY-SA 3.0.
The NOVA group is an automated estimate from crowdsourced data: a missing or mistyped ingredient can change it.
NOVA measures processing, not nutrition. For nutrition, Open Food Facts gives this product a Nutri-Score of C (from A, best, to E).
General information, not medical or dietary advice. Check the pack if you have an allergy.