Is Doves Farm Foods supergrain hoops ultra-processed?

300g Extruded cereals Sold in the United Kingdom

It's processed, but not ultra-processed

1 Unprocessed
2 Kitchen staple
3 Processed
4 Ultra-processed

Whole foods combined with:

Salt

10 ingredients
No additives
Nutri-Score C

Less processed extruded cereals

Less processed isn't automatically healthier, so compare the labels for what matters to you, such as sugar or salt.

Ingredients

Ultra-processing Processing signs are highlighted

cereal blend, brown rice flour, buckwheat flour 15%, chickpea flour, oat flour 3%, teff flour 2%, quinoa flour 2%, date, rice syrup, salt (processing marker)

As written on the pack

cereal blend (brown rice flour, buckwheat flour (15%), chickpea flour, gluten free oat flour (3%), teff flour (2%), quinoa flour (2%), date syrup, dried rice syrup, salt. gluten free.

What makes it processed

Culinary ingredients

Kitchen staples like sugar, salt and oil. On their own they make a food processed, not ultra-processed.

Salt Salt, added for taste and preservation.

How the NOVA groups work

Among 373 extruded cereals

From least to most processed, this one ranks 34th. 64% of the extruded cereals here are ultra-processed.

Ranked by NOVA group, then by the number of ultra-processing signs, additives and ingredients. Our ordering, not part of NOVA.

All 373 extruded cereals, least processed first

About this information

Data from this product on Open Food Facts (barcode 5011766778060, last edited 19 July 2026), available under the Open Database License. If something is wrong or the recipe has changed, you can correct it there.
Photo: Open Food Facts contributors, CC BY-SA 3.0.
The NOVA group is an automated estimate from crowdsourced data: a missing or mistyped ingredient can change it.
NOVA measures processing, not nutrition. For nutrition, Open Food Facts gives this product a Nutri-Score of C (from A, best, to E).
General information, not medical or dietary advice. Check the pack if you have an allergy.