Is it ultra-processed?
Menu

Is Deli Kitchen Brioche Style Wraps ultra-processed?

366g Flatbreads Sold in the United Kingdom

Pack of Deli Kitchen Brioche Style Wraps

Yes, it's ultra-processed

  1. 1 Unprocessed
  2. 2 Kitchen staple
  3. 3 Processed
  4. 4 Ultra-processed

Signs of ultra-processing in its ingredients:

  • 35 ingredients
  • 10 additives
  • Nutri-Score C

Less processed flatbreads

Less processed isn't automatically healthier, so compare the labels for what matters to you, such as sugar or salt.

Ingredients

Ultra-processing Processing signs are highlighted

Wheat Flour (Wheat Flour, Calcium Carbonate, Niacin, Iron, Thiamin), Water, Sugar, Vegetable Oil Spread 4.5% (Vegetable Oils (Palm Oil, Rapeseed Oil), Water, Emulsifier (mono- and DiGlycerides of Fatty Acids), Flavouring, Colour (e160a)), Humectant (Glycerol), Raising Agents (Disodium Diphosphate, Sodium Hydrogen Carbonate), Preservatives (Calcium Propionate, Potassium Sorbate), Emulsifier (mono- and DiGlycerides of Fatty Acids), Acidity Regulator (Citric Acid), Salt, Yeast, Turmeric, Flavouring, Wheat Starch

Additives: E160a Carotene , E202 Potassium sorbate , E282 Calcium propionate , E330 Citric acid , E422 Glycerol , E450 Diphosphates , E450i Disodium diphosphate , E471 Mono- and diglycerides of fatty acids , E500 Sodium carbonates , E500ii Sodium hydrogen carbonate

As written on the pack

Wheat Flour (Wheat Flour, Calcium Carbonate, Niacin, Iron, Thiamin), Water, Sugar, Vegetable Oil Spread 4.5% (Vegetable Oils (Palm Oil, Rapeseed Oil), Water, Emulsifier (Mono - and Di-Glycerides of Fatty Acids), Flavouring, Colour (E160a)), Humectant (Glycerol), Raising Agents (Disodium Diphosphate, Sodium Hydrogen Carbonate), Preservatives (Calcium Propionate, Potassium Sorbate), Emulsifier (Mono and Di-Glycerides of Fatty Acids), Acidity Regulator (Citric Acid), Salt, Yeast, Turmeric, Flavouring, Wheat Starch.

What makes it ultra-processed

Cosmetic additives

Added to change how the food looks, feels or tastes, not to keep it safe. A hallmark of ultra-processed food.

  • E160a Carotene Carotenes are orange-yellow pigments, either synthesised or extracted from carrots, algae or palm oil.
  • E422 Glycerol Glycerol is a sweet-tasting liquid used to keep products moist and soft.
  • E450 Diphosphates Diphosphates are phosphate salts used as raising agents in baking powder, and to hold water in processed meats and cheese.
  • E471 Mono- and diglycerides of fatty acids Mono- and diglycerides of fatty acids are made from fats and glycerol.
  • Colour Colours are added to restore colour lost in processing or to make a product look more appealing.
  • Emulsifier Emulsifiers keep fat and water from separating, giving products a smooth, stable texture over a long shelf life.
Show 2 more
  • Flavouring Flavourings are concentrated aroma preparations that add or intensify a taste.
  • Humectant Humectants are substances which prevent foods from drying out by counteracting the effect of an atmosphere having a low degree of humidity, or promote the dissolution of a powder in an aqueous medium.
6 ingredients that would only make it processed

Kitchen staples like sugar, salt and oil. On their own they make a food processed, not ultra-processed.

  • E202 Potassium sorbate Preservatives are substances which prolong the shelf-life of foods by protecting them against deterioration caused by micro-organisms and/or which protect against growth of pathogenic micro-organisms.
  • Preservative Preservatives slow spoilage by microbes.
  • Salt Salt, added for taste and preservation.
  • Starch Starch extracted from cereals or potatoes, used to thicken.
  • Sugar Sugar refined from sugar cane or beet.
  • Vegetable oil Vegetable oils are pressed or extracted from seeds, nuts and fruits.

How the NOVA groups work

Among 345 flatbreads

From least to most processed, this one ranks 337th. 75% of the flatbreads here are ultra-processed.

Ranked by NOVA group, then by the number of ultra-processing signs, additives and ingredients. Our ordering, not part of NOVA.

All 345 flatbreads, least processed first

About this information

  • Data from this product on Open Food Facts (barcode 5012121004237, last edited 5 March 2026), available under the Open Database License. If something is wrong or the recipe has changed, you can correct it there.
  • Photo: Open Food Facts contributors, CC BY-SA 3.0.
  • The NOVA group is an automated estimate from crowdsourced data: a missing or mistyped ingredient can change it.
  • NOVA measures processing, not nutrition. For nutrition, Open Food Facts gives this product a Nutri-Score of C (from A, best, to E).
  • General information, not medical or dietary advice. Check the pack if you have an allergy.