Is it ultra-processed?
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Is CROWNFIELD High in Fibre ES OFF choco Wheaties 12 ultra-processed?

Extruded cereals Sold in the United Kingdom

Yes, it's ultra-processed

  1. 1 Unprocessed
  2. 2 Kitchen staple
  3. 3 Processed
  4. 4 Ultra-processed

Signs of ultra-processing in its ingredients:

  • 19 ingredients
  • No additives
  • Nutri-Score C

Less processed extruded cereals

Less processed isn't automatically healthier, so compare the labels for what matters to you, such as sugar or salt.

Ingredients

Ultra-processing Processing signs are highlighted

Whole Wheat 86%, Sugar, Barley Malt Extract, Invert Sugar Syrup, Fat Reduced Cocoa Powder 1.5%, Cocoa Powder 1%, Salt, Flavouring, Iron, Niacin, Pantothenic Acid, vitamins, vitamin D, Thiamin, Vitamin B6, Riboflavin, Folic Acid, Vitamin B12, Find out more at ra.org

As written on the pack

86% Whole Wheat, Sugar, Barley Malt Extract, Invert Sugar Syrup, 1.5% Fat Reduced Cocoa Powder**, 1% Cocoa Powder**, Salt, Flavouring, Iron, Niacin, Pantothenic Acid, Vitamin D, Thiamin, Vitamin B6, Riboflavin, Folic Acid, Vitamin B12. **Rainforest Alliance Certified. Find out more at ra.org. Allergy Advice

What makes it ultra-processed

Cosmetic additives

Added to change how the food looks, feels or tastes, not to keep it safe. A hallmark of ultra-processed food.

  • Flavouring Flavourings are concentrated aroma preparations that add or intensify a taste.

Substances rarely used in home kitchens

Refined or extracted in factories, such as syrups made from starch or isolated proteins. The other hallmark of ultra-processed food.

  • Invert sugar Invert sugar is ordinary sugar split into glucose and fructose with acid or enzymes.
2 ingredients that would only make it processed

Kitchen staples like sugar, salt and oil. On their own they make a food processed, not ultra-processed.

  • Salt Salt, added for taste and preservation.
  • Sugar Sugar refined from sugar cane or beet.

How the NOVA groups work

Among 373 extruded cereals

From least to most processed, this one ranks 220th. 64% of the extruded cereals here are ultra-processed.

Ranked by NOVA group, then by the number of ultra-processing signs, additives and ingredients. Our ordering, not part of NOVA.

All 373 extruded cereals, least processed first

About this information

  • Data from this product on Open Food Facts (barcode 4056489900382, last edited 27 March 2026), available under the Open Database License. If something is wrong or the recipe has changed, you can correct it there.
  • The NOVA group is an automated estimate from crowdsourced data: a missing or mistyped ingredient can change it.
  • NOVA measures processing, not nutrition. For nutrition, Open Food Facts gives this product a Nutri-Score of C (from A, best, to E).
  • General information, not medical or dietary advice. Check the pack if you have an allergy.