Is Catalina Crunch Cinnamon Toast Keto Friendly Cereal ultra-processed?

20 oz Breakfast cereals Sold in the United States

Yes, it's ultra-processed

1 Unprocessed
2 Kitchen staple
3 Processed
4 Ultra-processed

Signs of ultra-processing in its ingredients:

Flavouring
Sweetener
Vegetable fiber
E412 Guar gum

15 ingredients
1 additive

Less processed breakfast cereals

Sprouted Rolled Oats One Degree Organic Foods 1 ingredient · no additives NOVA group 1
Old Fashioned Oats Quaker Oats 1 ingredient · no additives NOVA group 1
Quick 1-Minute Oats Quaker Oats 1 ingredient · no additives NOVA group 1
Old Fashioned 100% Whole Grain Rolled Oats Quaker Oats 1 ingredient · no additives NOVA group 1

Less processed isn't automatically healthier, so compare the labels for what matters to you, such as sugar or salt.

Ingredients

Ultra-processing Processing signs are highlighted

Catalina Flour (Pea Protein, Potato Fiber (ultra-processing marker), Non-GMO Corn Fiber, Chicory Root Fiber (ultra-processing marker), Guar Gum (ultra-processing marker)), Tapioca Flour (processing marker), High Oleic Sunflower Oil (processing marker), Baking Powder, Natural Flavors (ultra-processing marker), Cinnamon, Sea Salt (processing marker), Calcium Carbonate, Stevia Extract, Monk Fruit Extract (ultra-processing marker)

Additives: E412 Guar gum

As written on the pack

Catalina Flour (Pea Protein, Potato Fiber, Non-GMO Corn Fiber, Chicory Root Fiber, Guar Gum), Tapioca Flour, High Oleic Sunflower Oil, Baking Powder, Natural Flavors, Cinnamon, Sea Salt, Calcium Carbonate, Stevia Extract, Monk Fruit Extract.

What makes it ultra-processed

Cosmetic additives

Added to change how the food looks, feels or tastes, not to keep it safe. A hallmark of ultra-processed food.

E412 Guar gum Guar gum is a thickener ground from the seeds of the guar plant.
Flavouring Flavourings are concentrated aroma preparations that add or intensify a taste.
Sweetener Sweeteners give sweetness with few or no calories, many at hundreds of times the strength of sugar.

Substances rarely used in home kitchens

Refined or extracted in factories, such as syrups made from starch or isolated proteins. The other hallmark of ultra-processed food.

Vegetable fiber Isolated plant fibres, such as inulin, oat fibre or bamboo fibre, are extracted industrially and added to change texture or support "source of fibre" claims.

3 ingredients that would only make it processed

Kitchen staples like sugar, salt and oil. On their own they make a food processed, not ultra-processed.

Salt Salt, added for taste and preservation.
Starch Starch extracted from cereals or potatoes, used to thicken.
Vegetable oil Vegetable oils are pressed or extracted from seeds, nuts and fruits.

How the NOVA groups work

Among 1,869 breakfast cereals

From least to most processed, this one ranks 1627th. 60% of the breakfast cereals here are ultra-processed.

Ranked by NOVA group, then by the number of ultra-processing signs, additives and ingredients. Our ordering, not part of NOVA.

All 1,869 breakfast cereals, least processed first

About this information

Data from this product on Open Food Facts (barcode 0850017468177, last edited 4 March 2026), available under the Open Database License. If something is wrong or the recipe has changed, you can correct it there.
Photo: Open Food Facts contributors, CC BY-SA 3.0.
The NOVA group is an automated estimate from crowdsourced data: a missing or mistyped ingredient can change it.
General information, not medical or dietary advice. Check the pack if you have an allergy.