Is it ultra-processed?
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Is Cadbury Brunch Choc Chip ultra-processed?

5 x 28g (140g) Chocolate-covered biscuits Sold in the United Kingdom and Switzerland

Pack of Cadbury Brunch Choc Chip

Yes, it's ultra-processed

  1. 1 Unprocessed
  2. 2 Kitchen staple
  3. 3 Processed
  4. 4 Ultra-processed

Signs of ultra-processing in its ingredients:

  • 30 ingredients
  • 5 additives
  • Nutri-Score E

Less processed chocolate biscuits

Less processed isn't automatically healthier, so compare the labels for what matters to you, such as sugar or salt.

Ingredients

Ultra-processing Processing signs are highlighted

OAT flakes 24%, sugar, glucose syrup, stabiliser (sorbitols), vegetable fats (palm, shea), WHEAT flour 7%, invert sugar syrup, rice flour 4.5%, cocoa butter, cocoa mass, honey 2%, skimmed MILK powder, WHEAT bran, whey powder (from MILK), whole MILK powder, humectant (glycerol), MILK fat, emulsifiers (SOYA lecithins, e471, e476), salt, BARLEY malt extract, molasses, flavourings

Additives: E322 Lecithins , E420 Sorbitol , E422 Glycerol , E471 Mono- and diglycerides of fatty acids , E476 Polyglycerol polyricinoleate

As written on the pack

OAT flakes (24%), sugar, glucose syrup, stabiliser (sorbitols), vegetable fats (palm, shea), whole grain WHEAT flour (7%), invert sugar syrup, rice flour (4.5%), cocoa butter, cocoa mass, honey (2%), skimmed MILK powder, WHEAT bran, whey powder (from MILK), whole MILK powder, humectant (glycerol), MILK fat, emulsifiers (SOYA lecithins, E471, E476), salt, BARLEY malt extract, molasses, flavourings.

What makes it ultra-processed

Cosmetic additives

Added to change how the food looks, feels or tastes, not to keep it safe. A hallmark of ultra-processed food.

  • E322 Lecithins Lecithins are fatty substances extracted mostly from soybeans, sunflower seeds or eggs, used as emulsifiers to keep fat and water mixed, for example in chocolate.
  • E420 Sorbitol Sorbitol is a sugar alcohol used as a sweetener and to keep products moist.
  • E422 Glycerol Glycerol is a sweet-tasting liquid used to keep products moist and soft.
  • E471 Mono- and diglycerides of fatty acids Mono- and diglycerides of fatty acids are made from fats and glycerol.
  • E476 Polyglycerol polyricinoleate Polyglycerol polyricinoleate (PGPR) is an emulsifier made from castor oil.
  • Emulsifier Emulsifiers keep fat and water from separating, giving products a smooth, stable texture over a long shelf life.
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  • Flavouring Flavourings are concentrated aroma preparations that add or intensify a taste.
  • Humectant Humectants are substances which prevent foods from drying out by counteracting the effect of an atmosphere having a low degree of humidity, or promote the dissolution of a powder in an aqueous medium.

Substances rarely used in home kitchens

Refined or extracted in factories, such as syrups made from starch or isolated proteins. The other hallmark of ultra-processed food.

  • Glucose Glucose, usually listed as glucose syrup, is cheap, keeps products moist and stops sugar from crystallising.
  • Glucose syrup Glucose syrup is cheap, keeps products moist and stops sugar from crystallising.
  • Invert sugar Invert sugar is ordinary sugar split into glucose and fructose with acid or enzymes.
  • Whey Whey is the liquid left over from cheese making, usually dried into a powder and used as a cheap source of milk solids, protein and lactose.
6 ingredients that would only make it processed

Kitchen staples like sugar, salt and oil. On their own they make a food processed, not ultra-processed.

  • Honey Honey, used as a sweetener.
  • Salt Salt, added for taste and preservation.
  • Sugar Sugar refined from sugar cane or beet.
  • Vegetable fat Vegetable fats are oils that are solid at room temperature, such as palm or coconut fat.
  • Sweet snacks Products in the category "Sweet snacks" are at least group 3.
  • Milk powder Milk powder is milk with the water evaporated off: a preserved form of a whole food rather than an industrial extract.

How the NOVA groups work

Among 24 chocolate-covered biscuits

From least to most processed, this one ranks 24th. 96% of the chocolate-covered biscuits here are ultra-processed.

Ranked by NOVA group, then by the number of ultra-processing signs, additives and ingredients. Our ordering, not part of NOVA.

All 24 chocolate-covered biscuits, least processed first

About this information

  • Data from this product on Open Food Facts (barcode 7622202219214, last edited 24 February 2026), available under the Open Database License. If something is wrong or the recipe has changed, you can correct it there.
  • Photo: Open Food Facts contributors, CC BY-SA 3.0.
  • The NOVA group is an automated estimate from crowdsourced data: a missing or mistyped ingredient can change it.
  • NOVA measures processing, not nutrition. For nutrition, Open Food Facts gives this product a Nutri-Score of E (from A, best, to E).
  • General information, not medical or dietary advice. Check the pack if you have an allergy.