Is it ultra-processed?
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Is Cadbury Bournville Brunch 120 KCAL 504 kJ Be Treat ultra-processed?

Cereal bars Sold in the United Kingdom

Yes, it's ultra-processed

  1. 1 Unprocessed
  2. 2 Kitchen staple
  3. 3 Processed
  4. 4 Ultra-processed

Signs of ultra-processing in its ingredients:

  • 25 ingredients
  • 5 additives

Less processed cereal bars

Less processed isn't automatically healthier, so compare the labels for what matters to you, such as sugar or salt.

Ingredients

Ultra-processing Processing signs are highlighted

OAT flakes 24%, sugar, glucose syrup, sorbitols, vegetable fats (palm, shea), cocoa mass, WHEAT flour 7%, invert sugar syrup, rice flour 4.5%, honey 2%, WHEAT bran, glycerol, cocoa butter, MILK fat, SOYA lecithins, e471, e476, salt, BARLEY malt extract, molasses, dextrose, skimmed MILK powder, 4 xe

Additives: E322 Lecithins , E420 Sorbitol , E422 Glycerol , E471 Mono- and diglycerides of fatty acids , E476 Polyglycerol polyricinoleate

As written on the pack

OAT flakes (24%), sugar, glucose syrup, stabiliser (sorbitols), vegetable fats (palm, shea), cocoa mass, whole grain WHEAT flour (7%), invert sugar syrup, rice flour (4.5 %), honey (2%), WHEAT bran, humectant (glycerol), cocoa butter, MILK fat, emulsifiers (SOYA lecithins, E471, E476), salt, BARLEY malt extract, molasses, dextrose, skimmed MILK powder. MAY CONTAIN PEANUTS AND NUTS. 4 xe 28 g (112 g)

What makes it ultra-processed

Cosmetic additives

Added to change how the food looks, feels or tastes, not to keep it safe. A hallmark of ultra-processed food.

  • E322 Lecithins Lecithins are fatty substances extracted mostly from soybeans, sunflower seeds or eggs, used as emulsifiers to keep fat and water mixed, for example in chocolate.
  • E420 Sorbitol Sorbitol is a sugar alcohol used as a sweetener and to keep products moist.
  • E422 Glycerol Glycerol is a sweet-tasting liquid used to keep products moist and soft.
  • E471 Mono- and diglycerides of fatty acids Mono- and diglycerides of fatty acids are made from fats and glycerol.
  • E476 Polyglycerol polyricinoleate Polyglycerol polyricinoleate (PGPR) is an emulsifier made from castor oil.

Substances rarely used in home kitchens

Refined or extracted in factories, such as syrups made from starch or isolated proteins. The other hallmark of ultra-processed food.

  • Dextrose Dextrose is pure glucose crystallised from starch-derived syrup.
  • Glucose Glucose, usually listed as glucose syrup, is cheap, keeps products moist and stops sugar from crystallising.
  • Glucose syrup Glucose syrup is cheap, keeps products moist and stops sugar from crystallising.
  • Invert sugar Invert sugar is ordinary sugar split into glucose and fructose with acid or enzymes.
6 ingredients that would only make it processed

Kitchen staples like sugar, salt and oil. On their own they make a food processed, not ultra-processed.

  • Honey Honey, used as a sweetener.
  • Salt Salt, added for taste and preservation.
  • Sugar Sugar refined from sugar cane or beet.
  • Vegetable fat Vegetable fats are oils that are solid at room temperature, such as palm or coconut fat.
  • Sweet snacks Products in the category "Sweet snacks" are at least group 3.
  • Milk powder Milk powder is milk with the water evaporated off: a preserved form of a whole food rather than an industrial extract.

How the NOVA groups work

Among 488 cereal bars

From least to most processed, this one ranks 410th. 91% of the cereal bars here are ultra-processed.

Ranked by NOVA group, then by the number of ultra-processing signs, additives and ingredients. Our ordering, not part of NOVA.

All 488 cereal bars, least processed first

About this information

  • Data from this product on Open Food Facts (barcode 7622202254390, last edited 31 August 2026), available under the Open Database License. If something is wrong or the recipe has changed, you can correct it there.
  • The NOVA group is an automated estimate from crowdsourced data: a missing or mistyped ingredient can change it.
  • General information, not medical or dietary advice. Check the pack if you have an allergy.