Is it ultra-processed?
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Is Birds Eye Crispy Hash Brown Fish Burger ultra-processed?

Frozen fishes Sold in the United Kingdom

Pack of Birds Eye Crispy Hash Brown Fish Burger

Yes, it's ultra-processed

  1. 1 Unprocessed
  2. 2 Kitchen staple
  3. 3 Processed
  4. 4 Ultra-processed

Signs of ultra-processing in its ingredients:

  • 16 ingredients
  • 1 additive
  • Nutri-Score B

Less processed frozen fishes

Less processed isn't automatically healthier, so compare the labels for what matters to you, such as sugar or salt.

Ingredients

Ultra-processing Processing signs are highlighted

Alaska Pollock, Potato Coating, Rapeseed Oil, "Potato Coating (Potato, WHEAT Flour, Water, Salt, WHEAT Starch, mustard, Yeast, Turmeric Extract, Calcium Carbonate, Iron, Thiamin, Niacin)

Additives: E100 Curcumin

As written on the pack

Alaska Pollock (FISH) (58%), Potato Coating*, Rapeseed Oil. "Potato Coating (Dried Diced Potato, WHEAT Flour, Water, Salt, WHEAT Starch, MUSTARD, Yeast, Turmeric Extract, Calcium Carbonate, Iron, Thiamin, Niacin).

What makes it ultra-processed

Cosmetic additives

Added to change how the food looks, feels or tastes, not to keep it safe. A hallmark of ultra-processed food.

  • E100 Curcumin Colours are substances which add or restore colour in a food, and include natural constituents of foods and natural sources which are normally not consumed as foods as such and not normally used as characteristic ingredients of food.
2 ingredients that would only make it processed

Kitchen staples like sugar, salt and oil. On their own they make a food processed, not ultra-processed.

  • Salt Salt, added for taste and preservation.
  • Starch Starch extracted from cereals or potatoes, used to thicken.

How the NOVA groups work

Among 49 frozen fishes

From least to most processed, this one ranks 14th. 78% of the frozen fishes here are ultra-processed.

Ranked by NOVA group, then by the number of ultra-processing signs, additives and ingredients. Our ordering, not part of NOVA.

All 49 frozen fishes, least processed first

About this information

  • Data from this product on Open Food Facts (barcode 5000116128648, last edited 27 March 2026), available under the Open Database License. If something is wrong or the recipe has changed, you can correct it there.
  • Photo: Open Food Facts contributors, CC BY-SA 3.0.
  • The NOVA group is an automated estimate from crowdsourced data: a missing or mistyped ingredient can change it.
  • NOVA measures processing, not nutrition. For nutrition, Open Food Facts gives this product a Nutri-Score of B (from A, best, to E).
  • General information, not medical or dietary advice. Check the pack if you have an allergy.