Is it ultra-processed?
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Is Birds Eye Oven Bake 6 Original Crumb ultra-processed?

425 g Frozen breaded fish Sold in Australia, New Zealand and Thailand

Pack of Birds Eye Oven Bake 6 Original Crumb

Yes, it's ultra-processed

  1. 1 Unprocessed
  2. 2 Kitchen staple
  3. 3 Processed
  4. 4 Ultra-processed

Signs of ultra-processing in its ingredients:

  • 15 ingredients
  • No additives
  • Nutri-Score A

Less processed frozen breaded fish

Less processed isn't automatically healthier, so compare the labels for what matters to you, such as sugar or salt.

Ingredients

Ultra-processing Processing signs are highlighted

Hoki Fillets 51%, Coating 49% (Wheat Flour, Water, Canola Oil, Wheat Starch, Tapioca Starch, Potato Starch, Salt, Glucose, Wheat Gluten, Chia, Yeast, Sugar, Black Pepper)

As written on the pack

New Zealand Hoki Fillets (51%) (Fish), Crumb Coating (49%) (Wheat Flour, Water, Canola Oil, Wheat Starch, Tapioca Starch, Potato Starch, Salt, Glucose, Wheat Gluten, Chia Flour, Yeast, Sugar, Black Pepper)

What makes it ultra-processed

Substances rarely used in home kitchens

Refined or extracted in factories, such as syrups made from starch or isolated proteins. The other hallmark of ultra-processed food.

  • Glucose Glucose, usually listed as glucose syrup, is cheap, keeps products moist and stops sugar from crystallising.
  • Gluten Wheat gluten, sold as "vital wheat gluten", is the protein washed out of wheat flour.
3 ingredients that would only make it processed

Kitchen staples like sugar, salt and oil. On their own they make a food processed, not ultra-processed.

  • Salt Salt, added for taste and preservation.
  • Starch Starch extracted from cereals or potatoes, used to thicken.
  • Sugar Sugar refined from sugar cane or beet.

How the NOVA groups work

Among 8 frozen breaded fish

From least to most processed, this one ranks 4th. 75% of the frozen breaded fish here are ultra-processed.

Ranked by NOVA group, then by the number of ultra-processing signs, additives and ingredients. Our ordering, not part of NOVA.

All 8 frozen breaded fish, least processed first

About this information

  • Data from this product on Open Food Facts (barcode 9310081414704, last edited 7 June 2026), available under the Open Database License. If something is wrong or the recipe has changed, you can correct it there.
  • Photo: Open Food Facts contributors, CC BY-SA 3.0.
  • The NOVA group is an automated estimate from crowdsourced data: a missing or mistyped ingredient can change it.
  • NOVA measures processing, not nutrition. For nutrition, Open Food Facts gives this product a Nutri-Score of A (from A, best, to E).
  • General information, not medical or dietary advice. Check the pack if you have an allergy.