Is Best Cereal Choco Crunch Cereal ultra-processed?

12 x 30 g Extruded cereals Sold in the United Kingdom

Yes, it's ultra-processed

1 Unprocessed
2 Kitchen staple
3 Processed
4 Ultra-processed

Signs of ultra-processing in its ingredients:

Flavouring

28 ingredients
No additives
Nutri-Score C

Less processed extruded cereals

Less processed isn't automatically healthier, so compare the labels for what matters to you, such as sugar or salt.

Ingredients

Ultra-processing Processing signs are highlighted

wheat flour (contains calcium carbonate, iron, niacin, thiamin), sugar (processing marker), wheat bran, maize, fat reduced cocoa powder, rice flour, natural flavourings (ultra-processing marker), raising agent (calcium carbonate), salt (processing marker), sugar syrup, folic acid, iron, niacin, pantothenic acid, thiamin (vitamin b1), vitamins, vitamin b12, riboflavin, vitamins, vitamin b6, vitamin d, vitamin e

As written on the pack

wheat flour (contains calcium carbonate, iron, niacin, thiamin), sugar, wheat bran, maize, fat reduced cocoa powder, rice flour, natural flavourings, raising agent (calcium carbonate), salt, caramelised sugar syrup powder, folic acid, iron, niacin, pantothenic acid, thiamin (vitamin b1), vitamin b12, riboflavin (vitamin b2), vitamin b6, vitamin d, vitamin e.

What makes it ultra-processed

Cosmetic additives

Added to change how the food looks, feels or tastes, not to keep it safe. A hallmark of ultra-processed food.

Flavouring Flavourings are concentrated aroma preparations that add or intensify a taste.

2 ingredients that would only make it processed

Kitchen staples like sugar, salt and oil. On their own they make a food processed, not ultra-processed.

Salt Salt, added for taste and preservation.
Sugar Sugar refined from sugar cane or beet.

How the NOVA groups work

Among 373 extruded cereals

From least to most processed, this one ranks 179th. 64% of the extruded cereals here are ultra-processed.

Ranked by NOVA group, then by the number of ultra-processing signs, additives and ingredients. Our ordering, not part of NOVA.

All 373 extruded cereals, least processed first

About this information

Data from this product on Open Food Facts (barcode 5010026520708, last edited 27 March 2026), available under the Open Database License. If something is wrong or the recipe has changed, you can correct it there.
Photo: Open Food Facts contributors, CC BY-SA 3.0.
The NOVA group is an automated estimate from crowdsourced data: a missing or mistyped ingredient can change it.
NOVA measures processing, not nutrition. For nutrition, Open Food Facts gives this product a Nutri-Score of C (from A, best, to E).
General information, not medical or dietary advice. Check the pack if you have an allergy.