Is it ultra-processed?
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Is Asda Strawberry crisp ultra-processed?

Breakfast cereals Sold in the United Kingdom

Pack of Asda Strawberry crisp

Yes, it's ultra-processed

  1. 1 Unprocessed
  2. 2 Kitchen staple
  3. 3 Processed
  4. 4 Ultra-processed

Signs of ultra-processing in its ingredients:

  • 9 ingredients
  • No additives
  • Nutri-Score C

Less processed breakfast cereals

Less processed isn't automatically healthier, so compare the labels for what matters to you, such as sugar or salt.

Ingredients

Ultra-processing Processing signs are highlighted

Oat Flakes 56%, Sugar, Cereal Crisps 8% (Rice Flour, Oat Flour), Wheat Flakes 7%, Rapeseed Oil, Dried Glucose Syrup, Strawberry Pieces 2%

As written on the pack

Wholegrain Oat Flakes (56%), Sugar, Cereal Crisps (8%) [Rice Flour, Oat Flour], Wholegrain Wheat Flakes (7%), Rapeseed Oil, Dried Glucose Syrup, Freeze Dried Strawberry Pieces (2%)

What makes it ultra-processed

Substances rarely used in home kitchens

Refined or extracted in factories, such as syrups made from starch or isolated proteins. The other hallmark of ultra-processed food.

  • Glucose Glucose, usually listed as glucose syrup, is cheap, keeps products moist and stops sugar from crystallising.
  • Glucose syrup Glucose syrup is cheap, keeps products moist and stops sugar from crystallising.
1 ingredient that would only make it processed

Kitchen staples like sugar, salt and oil. On their own they make a food processed, not ultra-processed.

  • Sugar Sugar refined from sugar cane or beet.

How the NOVA groups work

Among 1,868 breakfast cereals

From least to most processed, this one ranks 1218th. 60% of the breakfast cereals here are ultra-processed.

Ranked by NOVA group, then by the number of ultra-processing signs, additives and ingredients. Our ordering, not part of NOVA.

All 1,868 breakfast cereals, least processed first

About this information

  • Data from this product on Open Food Facts (barcode 5054070671726, last edited 27 March 2026), available under the Open Database License. If something is wrong or the recipe has changed, you can correct it there.
  • Photo: Open Food Facts contributors, CC BY-SA 3.0.
  • The NOVA group is an automated estimate from crowdsourced data: a missing or mistyped ingredient can change it.
  • NOVA measures processing, not nutrition. For nutrition, Open Food Facts gives this product a Nutri-Score of C (from A, best, to E).
  • General information, not medical or dietary advice. Check the pack if you have an allergy.