Is Asda Rainbow Hoops ultra-processed?
Yes, it's ultra-processed
- 1 Unprocessed
- 2 Kitchen staple
- 3 Processed
- 4 Ultra-processed
Signs of ultra-processing in its ingredients:
- 17 ingredients
- No additives
- Nutri-Score C
Less processed extruded cereals
Ingredients
Ultra-processing Processing
Gluten (ultra-processing marker), milk free corn, rice, oat rings fortified with niacin (B3), pantothenic acid (B5), vitamins, vitamin B6, riboflavin, vitamin B2, thiamin, vitamin B1, folic acid, vitamin B9, vitamin B12, iron
As written on the pack
Gluten and milk free corn, rice and oat rings fortified with niacin (B3), pantothenic acid (B5), vitamin B6, riboflavin (B2), thiamin (B1), folic acid (B9), vitamin B12 and iron.
What makes it ultra-processed
Substances rarely used in home kitchens
Refined or extracted in factories, such as syrups made from starch or isolated proteins. The other hallmark of ultra-processed food.
- Gluten Wheat gluten, sold as "vital wheat gluten", is the protein washed out of wheat flour.
Among 373 extruded cereals
From least to most processed, this one ranks 158th. 64% of the extruded cereals here are ultra-processed.
About this information
- Data from this product on Open Food Facts (barcode 5057172233960, last edited 27 March 2026), available under the Open Database License. If something is wrong or the recipe has changed, you can correct it there.
- Photo: Open Food Facts contributors, CC BY-SA 3.0.
- The NOVA group is an automated estimate from crowdsourced data: a missing or mistyped ingredient can change it.
- NOVA measures processing, not nutrition. For nutrition, Open Food Facts gives this product a Nutri-Score of C (from A, best, to E).
- General information, not medical or dietary advice. Check the pack if you have an allergy.