Is it ultra-processed?
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Is Asda Maple and Pecan Crisp ultra-processed?

Crunchy cereal clusters Sold in the United Kingdom

Pack of Asda Maple and Pecan Crisp

Yes, it's ultra-processed

  1. 1 Unprocessed
  2. 2 Kitchen staple
  3. 3 Processed
  4. 4 Ultra-processed

Signs of ultra-processing in its ingredients:

  • 18 ingredients
  • No additives
  • Nutri-Score C

Less processed crunchy cereal clusters

Less processed isn't automatically healthier, so compare the labels for what matters to you, such as sugar or salt.

Ingredients

Ultra-processing Processing signs are highlighted

Oat Flakes 48%, Wheat Flakes 12%, Sugar, Rice 7.4%, Oat Cereal Crisp 7.4% (Rice Flour, Oat Flour), Pecan Nuts 7%, Maple Flavoured Syrup 6.5% (Invert Sugar Syrup, Maple Syrup, Salt, Flavouring), Palm Oil, Glucose Syrup, Almonds, Caramelised Sugar Syrup, Flavouring

As written on the pack

Oat Flakes (48%), Wheat Flakes (12%), Sugar, Rice and Oat Cereal Crisp (7.4%) [Rice Flour, Oat Flour], Pecan Nuts (7.0%), Maple Flavoured Syrup (6.5%) [Invert Sugar Syrup, Maple Syrup (10%), Salt, Flavouring], Palm Oil, Glucose Syrup, Almonds (Nut), Caramelised Sugar Syrup, Flavouring.

What makes it ultra-processed

Cosmetic additives

Added to change how the food looks, feels or tastes, not to keep it safe. A hallmark of ultra-processed food.

  • Flavouring Flavourings are concentrated aroma preparations that add or intensify a taste.

Substances rarely used in home kitchens

Refined or extracted in factories, such as syrups made from starch or isolated proteins. The other hallmark of ultra-processed food.

  • Glucose Glucose, usually listed as glucose syrup, is cheap, keeps products moist and stops sugar from crystallising.
  • Glucose syrup Glucose syrup is cheap, keeps products moist and stops sugar from crystallising.
  • Invert sugar Invert sugar is ordinary sugar split into glucose and fructose with acid or enzymes.
3 ingredients that would only make it processed

Kitchen staples like sugar, salt and oil. On their own they make a food processed, not ultra-processed.

  • Maple syrup An ingredient mostly produced industrially and rarely used in home kitchens.
  • Salt Salt, added for taste and preservation.
  • Sugar Sugar refined from sugar cane or beet.

How the NOVA groups work

Among 72 crunchy cereal clusters

From least to most processed, this one ranks 60th. 81% of the crunchy cereal clusters here are ultra-processed.

Ranked by NOVA group, then by the number of ultra-processing signs, additives and ingredients. Our ordering, not part of NOVA.

All 72 crunchy cereal clusters, least processed first

About this information

  • Data from this product on Open Food Facts (barcode 5054070671733, last edited 27 March 2026), available under the Open Database License. If something is wrong or the recipe has changed, you can correct it there.
  • Photo: Open Food Facts contributors, CC BY-SA 3.0.
  • The NOVA group is an automated estimate from crowdsourced data: a missing or mistyped ingredient can change it.
  • NOVA measures processing, not nutrition. For nutrition, Open Food Facts gives this product a Nutri-Score of C (from A, best, to E).
  • General information, not medical or dietary advice. Check the pack if you have an allergy.