Is it ultra-processed?
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Is Asda Free From Special Flakes ultra-processed?

Cereal flakes Sold in the United Kingdom

Pack of Asda Free From Special Flakes

Yes, it's ultra-processed

  1. 1 Unprocessed
  2. 2 Kitchen staple
  3. 3 Processed
  4. 4 Ultra-processed

Signs of ultra-processing in its ingredients:

  • 22 ingredients
  • No additives
  • Nutri-Score C

Less processed cereal flakes

Less processed isn't automatically healthier, so compare the labels for what matters to you, such as sugar or salt.

Ingredients

Ultra-processing Processing signs are highlighted

Rice 85%, Sugar, Cornflour, Salt, Iron, Niacin (B3), Pantothenic Acid (B5), vitamins, vitamin D2, Riboflavin, vitamin B2, Vitamin B6, Thiamin, vitamin B1, Folic Acid, vitamin B9, Vitamin B12, flavours, hydrogenated fat, NUTRITION We suggest this product provides 10 servings Typical Values Per Per Per 30g serving 100g 30g with 125ml semi-skimmed milk Energy kJ Energy kcal 1626 488 749 384 115 178 Fat

As written on the pack

Rice (85%), Sugar, Cornflour, Salt, Iron, Niacin (B3), Pantothenic Acid (B5), Vitamin D2, Riboflavin (B2), Vitamin B6, Thiamin (B1), Folic Acid (B9), Vitamin B12. May contain nuts. NO ARTIFICIAL COLOURS, FLAVOURS OR HYDROGENATED FAT. NUTRITION We suggest this product provides 10 servings Typical Values Per Per Per 30g serving 100g 30g with 125ml semi-skimmed milk Energy kJ Energy kcal 1626 488 749 384 115 178 Fat 2.1g 0.6g 2.9g

What makes it ultra-processed

Cosmetic additives

Added to change how the food looks, feels or tastes, not to keep it safe. A hallmark of ultra-processed food.

  • Flavouring Flavourings are concentrated aroma preparations that add or intensify a taste.

Substances rarely used in home kitchens

Refined or extracted in factories, such as syrups made from starch or isolated proteins. The other hallmark of ultra-processed food.

  • Hydrogenated fat An ingredient mostly produced industrially and rarely used in home kitchens.
2 ingredients that would only make it processed

Kitchen staples like sugar, salt and oil. On their own they make a food processed, not ultra-processed.

  • Salt Salt, added for taste and preservation.
  • Sugar Sugar refined from sugar cane or beet.

How the NOVA groups work

Among 332 cereal flakes

From least to most processed, this one ranks 291st. 27% of the cereal flakes here are ultra-processed.

Ranked by NOVA group, then by the number of ultra-processing signs, additives and ingredients. Our ordering, not part of NOVA.

All 332 cereal flakes, least processed first

About this information

  • Data from this product on Open Food Facts (barcode 5057172090105, last edited 27 March 2026), available under the Open Database License. If something is wrong or the recipe has changed, you can correct it there.
  • Photo: Open Food Facts contributors, CC BY-SA 3.0.
  • The NOVA group is an automated estimate from crowdsourced data: a missing or mistyped ingredient can change it.
  • NOVA measures processing, not nutrition. For nutrition, Open Food Facts gives this product a Nutri-Score of C (from A, best, to E).
  • General information, not medical or dietary advice. Check the pack if you have an allergy.