Is it ultra-processed?
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Is Asda Caramel Flavour Rice Cakes ultra-processed?

Puffed rice cakes Sold in the United Kingdom

Pack of Asda Caramel Flavour Rice Cakes

Yes, it's ultra-processed

  1. 1 Unprocessed
  2. 2 Kitchen staple
  3. 3 Processed
  4. 4 Ultra-processed

Signs of ultra-processing in its ingredients:

  • 9 ingredients
  • No additives
  • Nutri-Score C

Less processed puffed rice cakes

Less processed isn't automatically healthier, so compare the labels for what matters to you, such as sugar or salt.

Ingredients

Ultra-processing Processing signs are highlighted

Brown Rice 43%, Corn Grits 21%, Maize, Sugar, Flavouring, Whole Milk Powder, Caramelised Sugar, Salt, Glucose Syrup

As written on the pack

Brown Rice (43%), Corn Grits (21%), Maize, Sugar, Flavouring, Whole Milk Powder, Caramelised Sugar, Salt, Glucose Syrup.

What makes it ultra-processed

Cosmetic additives

Added to change how the food looks, feels or tastes, not to keep it safe. A hallmark of ultra-processed food.

  • Flavouring Flavourings are concentrated aroma preparations that add or intensify a taste.

Substances rarely used in home kitchens

Refined or extracted in factories, such as syrups made from starch or isolated proteins. The other hallmark of ultra-processed food.

  • Glucose Glucose, usually listed as glucose syrup, is cheap, keeps products moist and stops sugar from crystallising.
  • Glucose syrup Glucose syrup is cheap, keeps products moist and stops sugar from crystallising.
3 ingredients that would only make it processed

Kitchen staples like sugar, salt and oil. On their own they make a food processed, not ultra-processed.

  • Salt Salt, added for taste and preservation.
  • Sugar Sugar refined from sugar cane or beet.
  • Milk powder Milk powder is milk with the water evaporated off: a preserved form of a whole food rather than an industrial extract.

How the NOVA groups work

Among 142 puffed rice cakes

From least to most processed, this one ranks 94th. 63% of the puffed rice cakes here are ultra-processed.

Ranked by NOVA group, then by the number of ultra-processing signs, additives and ingredients. Our ordering, not part of NOVA.

All 142 puffed rice cakes, least processed first

About this information

  • Data from this product on Open Food Facts (barcode 5057172578733, last edited 5 September 2026), available under the Open Database License. If something is wrong or the recipe has changed, you can correct it there.
  • Photo: Open Food Facts contributors, CC BY-SA 3.0.
  • The NOVA group is an automated estimate from crowdsourced data: a missing or mistyped ingredient can change it.
  • NOVA measures processing, not nutrition. For nutrition, Open Food Facts gives this product a Nutri-Score of C (from A, best, to E).
  • General information, not medical or dietary advice. Check the pack if you have an allergy.