Is it ultra-processed?
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Is 6 Viennese Whirls (Mr Kipling) ultra-processed?

Cakes Sold in the United Kingdom and France

Pack of 6 Viennese Whirls (Mr Kipling)

Yes, it's ultra-processed

  1. 1 Unprocessed
  2. 2 Kitchen staple
  3. 3 Processed
  4. 4 Ultra-processed

Signs of ultra-processing in its ingredients:

  • 43 ingredients
  • 14 additives
  • Nutri-Score E

Less processed cakes

Less processed isn't automatically healthier, so compare the labels for what matters to you, such as sugar or salt.

Ingredients

Ultra-processing Processing signs are highlighted

wheat flour (with added calcium, iron, niacin, thiamin), vegetable oils (palm vegetable oils, rapeseed vegetable oils), icing sugar, raspberry jam, glucose-fructose syrup, raspberry, vegetable glycerine, pectin, citric acid, sodium citrates, flavouring, anthocyanins, vegetable margarine (vegetable oils (palm vegetable oils, rapeseed vegetable oils), mono- and diglycerides of fatty acids, flavouring, beta-carotene), invert sugar syrup, soluble maize fibre, salt, maize starch, disodium diphosphate, sodium bicarbonate, fructose, maltodextrin, sucrose, vegetable glycerine, inulin, sugar, polyglycerol esters of fatty acids, mono- and diglycerides of fatty acids, flavourings, whey powder, curcumin, milk proteins

Additives: E100 Curcumin , E160a Carotene , E160ai Beta-carotene , E163 Anthocyanins , E330 Citric acid , E331 Sodium citrates , E422 Glycerol , E440 Pectins , E450 Diphosphates , E450i Disodium diphosphate , E471 Mono- and diglycerides of fatty acids , E475 Polyglycerol esters of fatty acids , E500 Sodium carbonates , E500ii Sodium hydrogen carbonate

As written on the pack

wheat flour (with added calcium, iron, niacin, thiamin), vegetable oils (palm, rapeseed), icing sugar, raspberry jam (glucose-fructose syrup, raspberry pure, humectant (vegetable glycerine), gelling agent (pectin), acid (citric acid), acidity regulator (sodium citrates), flavouring, colour (anthocyanins), vegetable margarine (vegetable oils (palm, rapeseed), emulsifier (mono - and diglycerides of fatty acids), flavouring, colour (beta-carotene)), invert sugar syrup, soluble maize fibre, salt, maize starch, raising agents (disodium diphosphate, sodium bicarbonate), fructose, maltodextrin, sucrose, humectant (vegetable glycerine), inulin, sugar, emulsifiers (polyglycerol esters of fatty acids, mono - and diglycerides of fatty acids), flavourings, whey powder (milk), colour (curcumin), milk proteins,

What makes it ultra-processed

Cosmetic additives

Added to change how the food looks, feels or tastes, not to keep it safe. A hallmark of ultra-processed food.

  • E100 Curcumin Colours are substances which add or restore colour in a food, and include natural constituents of foods and natural sources which are normally not consumed as foods as such and not normally used as characteristic ingredients of food.
  • E160a Carotene Carotenes are orange-yellow pigments, either synthesised or extracted from carrots, algae or palm oil.
  • E163 Anthocyanins Colours are substances which add or restore colour in a food, and include natural constituents of foods and natural sources which are normally not consumed as foods as such and not normally used as characteristic ingredients of food.
  • E422 Glycerol Glycerol is a sweet-tasting liquid used to keep products moist and soft.
  • E440 Pectins Pectins are gelling agents extracted from citrus peel or apple pomace.
  • E450 Diphosphates Diphosphates are phosphate salts used as raising agents in baking powder, and to hold water in processed meats and cheese.
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Substances rarely used in home kitchens

Refined or extracted in factories, such as syrups made from starch or isolated proteins. The other hallmark of ultra-processed food.

  • Glucose Glucose, usually listed as glucose syrup, is cheap, keeps products moist and stops sugar from crystallising.
  • Invert sugar Invert sugar is ordinary sugar split into glucose and fructose with acid or enzymes.
  • Maltodextrin Maltodextrin is a white powder made by partly breaking down starch.
  • Milk proteins Milk proteins are proteins separated from milk, such as caseinates and whey protein concentrates, added to adjust texture or raise protein content.
  • Whey Whey is the liquid left over from cheese making, usually dried into a powder and used as a cheap source of milk solids, protein and lactose.
  • Fructose Fructose is the sugar found naturally in fruit and honey, but as an ingredient it is refined industrially, mostly from corn starch.
Show 1 more
  • Vegetable fiber Isolated plant fibres, such as inulin, oat fibre or bamboo fibre, are extracted industrially and added to change texture or support "source of fibre" claims.
5 ingredients that would only make it processed

Kitchen staples like sugar, salt and oil. On their own they make a food processed, not ultra-processed.

  • Salt Salt, added for taste and preservation.
  • Starch Starch extracted from cereals or potatoes, used to thicken.
  • Sugar Sugar refined from sugar cane or beet.
  • Vegetable oil Vegetable oils are pressed or extracted from seeds, nuts and fruits.
  • Sweet snacks Products in the category "Sweet snacks" are at least group 3.

How the NOVA groups work

Among 377 cakes

From least to most processed, this one ranks 356th. 94% of the cakes here are ultra-processed.

Ranked by NOVA group, then by the number of ultra-processing signs, additives and ingredients. Our ordering, not part of NOVA.

All 377 cakes, least processed first

About this information

  • Data from this product on Open Food Facts (barcode 5000221006299, last edited 17 September 2026), available under the Open Database License. If something is wrong or the recipe has changed, you can correct it there.
  • Photo: Open Food Facts contributors, CC BY-SA 3.0.
  • The NOVA group is an automated estimate from crowdsourced data: a missing or mistyped ingredient can change it.
  • NOVA measures processing, not nutrition. For nutrition, Open Food Facts gives this product a Nutri-Score of E (from A, best, to E).
  • General information, not medical or dietary advice. Check the pack if you have an allergy.