Is it ultra-processed?
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Is Zillionaire ultra-processed?

Cheesecakes Sold in the United Kingdom

Pack of Zillionaire

Yes, it's ultra-processed

  1. 1 Unprocessed
  2. 2 Kitchen staple
  3. 3 Processed
  4. 4 Ultra-processed

Signs of ultra-processing in its ingredients:

  • 68 ingredients
  • 12 additives
  • Nutri-Score E

Less processed cakes

Less processed isn't automatically healthier, so compare the labels for what matters to you, such as sugar or salt.

Ingredients

Ultra-processing Processing signs are highlighted

coconut cream 29.5%, biscuit 17% (flour blend (brown rice flour, potato starch, maize flour), sugar, palm oil, rice syrup, raising agent (sodium bicarbonate)), aromatic caramel 10.5% (sugar, water, flavour, thickeners (xanthan gum, pectin, modified starch)), dark chocolate 8.5% (cocoa mass, sugar, cocoa butter, emulsifier (soya lecithin), natural vanilla flavouring), dark brown sugar, demerara sugar, dairy free alternative to cream cheese (water, coconut oil, soya protein, salt, acidity regulator (lactic acid), sugar, thickener (carrageenan), natural flavourings, preservative (potassium sorbate)), coconut oil 5.7%, water, vegetable oil (palm oil, rapeseed oil), sugar pearls 1.6% (sugar, caramelised sugar, shea fat, glucose syrup, colour (iron oxides), sunflower oil, glazing agent (carnauba wax)), caramel 1.2% (sugar, water), glucose syrup, sugar, thickener (modified starch), cocoa powder, sea salt, starch, gelling agent (agar)

Additives: E14XX Modified Starch , E202 Potassium sorbate , E270 Lactic acid , E322 Lecithins , E322i Lecithin , E406 Agar , E407 Carrageenan , E415 Xanthan gum , E440 Pectins , E500 Sodium carbonates , E500ii Sodium hydrogen carbonate , E903 Carnauba wax

As written on the pack

coconut cream (29.5%), biscuit crumb (17%) (gluten free flour blend (brown rice flour, potato starch, maize flour), sugar, palm oil, dried rice syrup, raising agent (sodium bicarbonate)), aromatic caramel (10.5%) (sugar, water, flavour, thickeners (xanthan gum, pectin, modified starch)), dark chocolate (8.5%) (cocoa mass, sugar, cocoa butter, emulsifier (soya lecithin), natural vanilla flavouring), dark brown sugar, demerara sugar, dairy free vegan alternative to cream cheese (water, coconut oil, soya protein concentrate, salt, acidity regulator (lactic acid), sugar, thickener (carrageenan), natural flavourings, preservative (potassium sorbate)), coconut oil (5.7%), water, vegetable oil (palm oil, rapeseed oil), sugar pearls (1.6%) (sugar, caramelised sugar, shea fat, glucose syrup, colour (iron oxides), sunflower oil, glazing agent (carnauba wax)), caramel (1.2%) (sugar, water), glucose syrup, sugar, thickener (modified starch), cocoa powder, sea salt, starch, gelling agent (agar).

What makes it ultra-processed

Cosmetic additives

Added to change how the food looks, feels or tastes, not to keep it safe. A hallmark of ultra-processed food.

  • E14xx Modified Starch Modified starches (E1400 to E1452) are starches treated physically, with enzymes or chemically so that they thicken and hold up to heating, freezing or acidity better than ordinary starch.
  • E322 Lecithins Lecithins are fatty substances extracted mostly from soybeans, sunflower seeds or eggs, used as emulsifiers to keep fat and water mixed, for example in chocolate.
  • E406 Agar A food additive used to dissolve, dilute, disperse or otherwise physically modify a food additive or nutrient without altering its function -and without exerting any technological effect itself- in order to facilitate its handling, application or use of the food additive or nutrient.
  • E407 Carrageenan Carrageenan is a thickener and gelling agent extracted from red seaweed, used widely in dairy desserts, plant-based drinks and processed meats.
  • E415 Xanthan gum Xanthan gum is a thickener made by fermenting sugar with the bacterium Xanthomonas campestris.
  • E440 Pectins Pectins are gelling agents extracted from citrus peel or apple pomace.
Show 8 more
  • E903 Carnauba wax Carnauba wax comes from the leaves of a Brazilian palm and gives sweets and coated chocolates their shine.
  • Colour Colours are added to restore colour lost in processing or to make a product look more appealing.
  • Emulsifier Emulsifiers keep fat and water from separating, giving products a smooth, stable texture over a long shelf life.
  • Flavouring Flavourings are concentrated aroma preparations that add or intensify a taste.
  • Gelling agent Gelling agents such as pectin, gelatine or carrageenan set liquids into gels and stabilise textures.
  • Glazing agent Glazing agents, waxes and shellac for example, coat a surface to make it shiny or stop pieces sticking together.
  • Thickener Thickeners, often gums or modified starches, make liquids more viscous so that a product feels richer than its ingredients alone would make it.
  • Modified starch Modified starch is starch altered physically, with enzymes or chemically, so that it thickens, gels or survives freezing and heating better than ordinary starch.

Substances rarely used in home kitchens

Refined or extracted in factories, such as syrups made from starch or isolated proteins. The other hallmark of ultra-processed food.

  • Glucose Glucose, usually listed as glucose syrup, is cheap, keeps products moist and stops sugar from crystallising.
  • Glucose syrup Glucose syrup is cheap, keeps products moist and stops sugar from crystallising.
8 ingredients that would only make it processed

Kitchen staples like sugar, salt and oil. On their own they make a food processed, not ultra-processed.

  • E202 Potassium sorbate Preservatives are substances which prolong the shelf-life of foods by protecting them against deterioration caused by micro-organisms and/or which protect against growth of pathogenic micro-organisms.
  • Preservative Preservatives slow spoilage by microbes.
  • Salt Salt, added for taste and preservation.
  • Starch Starch extracted from cereals or potatoes, used to thicken.
  • Sugar Sugar refined from sugar cane or beet.
  • Vegetable fat Vegetable fats are oils that are solid at room temperature, such as palm or coconut fat.
  • Vegetable oil Vegetable oils are pressed or extracted from seeds, nuts and fruits.
  • Sweet snacks Products in the category "Sweet snacks" are at least group 3.

How the NOVA groups work

Among 15 cheesecakes

From least to most processed, this one ranks 14th. 100% of the cheesecakes here are ultra-processed.

Ranked by NOVA group, then by the number of ultra-processing signs, additives and ingredients. Our ordering, not part of NOVA.

All 15 cheesecakes, least processed first

About this information

  • Data from this product on Open Food Facts (barcode 5060425289355, last edited 27 March 2026), available under the Open Database License. If something is wrong or the recipe has changed, you can correct it there.
  • Photo: Open Food Facts contributors, CC BY-SA 3.0.
  • The NOVA group is an automated estimate from crowdsourced data: a missing or mistyped ingredient can change it.
  • NOVA measures processing, not nutrition. For nutrition, Open Food Facts gives this product a Nutri-Score of E (from A, best, to E).
  • General information, not medical or dietary advice. Check the pack if you have an allergy.