Is 365 Whole Foods Market Organic Instant Oatmeal Maple & Brown Sugar ultra-processed?

Rolled oats Sold in the United States

Yes, it's ultra-processed

Signs of ultra-processing in its ingredients:

Less processed isn't automatically healthier, so compare the labels for what matters to you, such as sugar or salt.

Ultra-processing Processing signs are highlighted

rolled oats, cane sugar (processing marker), maple sugar (processing marker), natural flavors (ultra-processing marker), sea salt (processing marker)

As written on the pack

ORGANIC ROLLED OATS, ORGANIC CANE SUGAR, ORGANIC MAPLE SUGAR, ORGANIC NATURAL FLAVORS, SEA SALT. MAY CONTAIN WHEAT AND SOY.

Added to change how the food looks, feels or tastes, not to keep it safe. A hallmark of ultra-processed food.

Flavouring Flavourings are concentrated aroma preparations that add or intensify a taste.

2 ingredients that would only make it processed

Kitchen staples like sugar, salt and oil. On their own they make a food processed, not ultra-processed.

From least to most processed, this one ranks 141st. 14% of the rolled oats here are ultra-processed.

Ranked by NOVA group, then by the number of ultra-processing signs, additives and ingredients. Our ordering, not part of NOVA.

Data from this product on Open Food Facts (barcode 0099482479701, last edited 4 March 2026), available under the Open Database License. If something is wrong or the recipe has changed, you can correct it there.
Photo: Open Food Facts contributors, CC BY-SA 3.0.
The NOVA group is an automated estimate from crowdsourced data: a missing or mistyped ingredient can change it.
NOVA measures processing, not nutrition. For nutrition, Open Food Facts gives this product a Nutri-Score of D (from A, best, to E).
General information, not medical or dietary advice. Check the pack if you have an allergy.