Is 11 45g SERVINGS (APPROX.) CROWNFIELD No Artificial ultra-processed?
Yes, it's ultra-processed
- 1 Unprocessed
- 2 Kitchen staple
- 3 Processed
- 4 Ultra-processed
Signs of ultra-processing in its ingredients:
- 33 ingredients
- 1 additive
- Nutri-Score D
Less processed chocolate cereals
Ingredients
Ultra-processing Processing
Oat Flakes 38%, Crisped Rice 13%, Rice Flour, Wheat Flour (Wheat Flour, Calcium Carbonate, Niacin, Iron, Thiamin, Sugar (processing marker), Barley Malt Flour, Rapeseed Oil, Salt (processing marker)), Milk Chocolate Curls 12% (Sugar (processing marker), Cocoa Mass** Cocoa Butter** Whole Milk Powder, Skimmed Milk Powder (processing marker), Emulsifier (ultra-processing marker) (Soya Lecithins (ultra-processing marker)), Natural Flavouring (ultra-processing marker)), Sugar (processing marker), Cornflakes 6% (Maize, Sugar (processing marker), Barley Malt Extract, Salt (processing marker)), Rapeseed Oil, Roasted Peanuts 6%, Honey (processing marker) 3%, Glucose Syrup (ultra-processing marker), Sea Salt (processing marker), Barley Malt Extract, Find out more at ra.org
Additives: E322 Lecithins
As written on the pack
38% Wholegrain Oat Flakes, 13% Crisped Rice (Rice Flour, Wheat Flour (Wheat Flour, Calcium Carbonate, Niacin, Iron, Thiamin], Sugar, Barley Malt Flour, Rapeseed Oil, Salt), 12% Milk Chocolate Curls (Sugar, Cocoa Mass** Cocoa Butter** Whole Milk Powder, Skimmed Milk Powder, Emulsifier: Soya Lecithins; Natural Flavouring), Sugar, 6% Cornflakes (Maize, Sugar, Barley Malt Extract, Salt), Rapeseed Oil, 6% Chopped Roasted Peanuts, 3% Honey, Glucose Syrup, Sea Salt, Barley Malt Extract. **Rainforest Alliance Certified. Find out more at ra.org. Allergy Advice
What makes it ultra-processed
Cosmetic additives
Added to change how the food looks, feels or tastes, not to keep it safe. A hallmark of ultra-processed food.
- E322 Lecithins Lecithins are fatty substances extracted mostly from soybeans, sunflower seeds or eggs, used as emulsifiers to keep fat and water mixed, for example in chocolate.
- Emulsifier Emulsifiers keep fat and water from separating, giving products a smooth, stable texture over a long shelf life.
- Flavouring Flavourings are concentrated aroma preparations that add or intensify a taste.
Substances rarely used in home kitchens
Refined or extracted in factories, such as syrups made from starch or isolated proteins. The other hallmark of ultra-processed food.
- Glucose Glucose, usually listed as glucose syrup, is cheap, keeps products moist and stops sugar from crystallising.
- Glucose syrup Glucose syrup is cheap, keeps products moist and stops sugar from crystallising.
4 ingredients that would only make it processed
Kitchen staples like sugar, salt and oil. On their own they make a food processed, not ultra-processed.
- Honey Honey, used as a sweetener.
- Salt Salt, added for taste and preservation.
- Sugar Sugar refined from sugar cane or beet.
- Milk powder Milk powder is milk with the water evaporated off: a preserved form of a whole food rather than an industrial extract.
Among 105 chocolate cereals
From least to most processed, this one ranks 87th. 90% of the chocolate cereals here are ultra-processed.
About this information
- Data from this product on Open Food Facts (barcode 4056489755661, last edited 5 July 2026), available under the Open Database License. If something is wrong or the recipe has changed, you can correct it there.
- Photo: Open Food Facts contributors, CC BY-SA 3.0.
- The NOVA group is an automated estimate from crowdsourced data: a missing or mistyped ingredient can change it.
- NOVA measures processing, not nutrition. For nutrition, Open Food Facts gives this product a Nutri-Score of D (from A, best, to E).
- General information, not medical or dietary advice. Check the pack if you have an allergy.