Is it ultra-processed?
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Butter croissants, from least to most processed

We track 20 butter croissants, 65% of them ultra-processed. The least processed is French Butter Croissants 4 ct.

What makes butter croissants ultra-processed

The signs of ultra-processing found most often, and the share of butter croissants that contain each:

Processed food (7)

  1. 1 French Butter Croissants 4 ct The Fresh Market · 0lb 12oz (340g) 3
  2. 2 Croissants Tesco · 8 3
  3. 3 8 All Butter Croissants Sainsbury's · 312 g 3
  4. 4 All butter croissants Morrisons · 8 3
  5. 5 all butter croissant Asda 3
  6. 6 All Butter Croissants Sainsbury's · 225g 3
  7. 7 4 all butter Croissants Asda 3

Ultra-processed food (13)

  1. 8 Butter Croissant Aldi · 4 x 25g 4
  2. 9 All Butter Croissants Kirkland · 0.825 kg 4
  3. 10 Butter Croissant (12 count) Kirkland Signature · 28 oz 4
  4. 11 All Butter Croissants Prêt à manger 4
  5. 12 Croissants Made with Charentes Butter Waitrose · 163 g 4
  6. 13 4 All Butter Croissants Morrisons The Best · 244 g 4
  7. 14 Marks & Spencer Frozen Croissanrs Marks And Spencer 4
  8. 15 Reduced far all butter croissants Marks & Spencers · 160 g 4
  9. 16 Butter croissant Waitrose 4
  10. 17 All butter croissants Asda 4
  11. 18 croissants Asda · 4 4
  12. 19 Croissants Nevill's · 8 4
  13. 20 French Croissant Rowan Hill Bakery · 320g 4

Within each group, products with fewer signs of ultra-processing, additives and ingredients come first. This ordering is ours, for comparison; it is not part of NOVA.