Is it ultra-processed?
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Is Asda All butter croissants ultra-processed?

Butter croissants Sold in the United Kingdom

Pack of Asda All butter croissants

Yes, it's ultra-processed

  1. 1 Unprocessed
  2. 2 Kitchen staple
  3. 3 Processed
  4. 4 Ultra-processed

Signs of ultra-processing in its ingredients:

  • 20 ingredients
  • 1 additive
  • Nutri-Score D

Less processed butter croissants

Less processed isn't automatically healthier, so compare the labels for what matters to you, such as sugar or salt.

Ingredients

Ultra-processing Processing signs are highlighted

Fortified Wheat Flour (Wheat Flour, Calcium Carbonate, Iron, Niacin (B3), Thiamin (B1)), Unsalted Butter, Water, Sugar, Salt, Yeast, Whole Egg, Flour Treatment Agent (Ascorbic Acid), including cereals containing gluten, flavours, hydrogenated fat, NUTRITION We suggest this product provides 4 servings

Additives: E300 Ascorbic acid

As written on the pack

Fortified Wheat Flour [Wheat Flour, Calcium Carbonate, Iron, Niacin (B3), Thiamin (B1)], Unsalted Butter (Milk) (18%), Water, Sugar, Salt, Yeast, Pasteurised Whole Egg, Flour Treatment Agent (Ascorbic Acid). Allergy Advice! for allergens, including cereals containing gluten, see ingredients in bold. Suitable for vegetarians. NO ARTIFICIAL COLOURS, FLAVOURS OR HYDROGENATED FAT. NUTRITION We suggest this product provides 4 servings.

What makes it ultra-processed

Cosmetic additives

Added to change how the food looks, feels or tastes, not to keep it safe. A hallmark of ultra-processed food.

  • Flavouring Flavourings are concentrated aroma preparations that add or intensify a taste.

Substances rarely used in home kitchens

Refined or extracted in factories, such as syrups made from starch or isolated proteins. The other hallmark of ultra-processed food.

  • Hydrogenated fat An ingredient mostly produced industrially and rarely used in home kitchens.
4 ingredients that would only make it processed

Kitchen staples like sugar, salt and oil. On their own they make a food processed, not ultra-processed.

  • Butter Butter, the fat churned from cream.
  • Salt Salt, added for taste and preservation.
  • Sugar Sugar refined from sugar cane or beet.
  • Sweet snacks Products in the category "Sweet snacks" are at least group 3.

How the NOVA groups work

Among 20 butter croissants

From least to most processed, this one ranks 17th. 65% of the butter croissants here are ultra-processed.

Ranked by NOVA group, then by the number of ultra-processing signs, additives and ingredients. Our ordering, not part of NOVA.

All 20 butter croissants, least processed first

About this information

  • Data from this product on Open Food Facts (barcode 5054070478615, last edited 27 March 2026), available under the Open Database License. If something is wrong or the recipe has changed, you can correct it there.
  • Photo: Open Food Facts contributors, CC BY-SA 3.0.
  • The NOVA group is an automated estimate from crowdsourced data: a missing or mistyped ingredient can change it.
  • NOVA measures processing, not nutrition. For nutrition, Open Food Facts gives this product a Nutri-Score of D (from A, best, to E).
  • General information, not medical or dietary advice. Check the pack if you have an allergy.