Is Rowan Hill Bakery French Croissant ultra-processed?
Yes, it's ultra-processed
- 1 Unprocessed
- 2 Kitchen staple
- 3 Processed
- 4 Ultra-processed
Signs of ultra-processing in its ingredients:
- 27 ingredients
- 7 additives
- Nutri-Score E
Less processed butter croissants
Ingredients
Ultra-processing Processing
Ingredients Wheat Flour, Palm Fat, Water, Sugar (processing marker), Concentrated Butter 3.5%, Emulsifiers (ultra-processing marker) (mono- and Diglycerides of Fatty Acids (ultra-processing marker)), mono- and Diacetyl Tartaric Acid Esters of mono- and Diglycerides of Fatty Acids (ultra-processing marker), Skimmed Milk, Yeast, Wheat Gluten (ultra-processing marker), Salt (processing marker), Natural Flavouring (ultra-processing marker), Lactose (ultra-processing marker), Thickener (ultra-processing marker) (Xanthan Gum (ultra-processing marker)), Preservative (processing marker) (Calcium Propionate), Acidity Regulator (Citric Acid), Wheat Fibre (ultra-processing marker), Colour (ultra-processing marker) (Carotenes (ultra-processing marker)), Antioxidant (Ascorbic Acid), Egg, Allergy Advice redients
Additives: E160a Carotene , E282 Calcium propionate , E300 Ascorbic acid , E330 Citric acid , E415 Xanthan gum , E471 Mono- and diglycerides of fatty acids , E472e Mono- and diacetyltartaric acid esters of mono- and diglycerides of fatty acids
As written on the pack
Ingredients Wheat Flour, Palm Fat, Water, Sugar, 3.5% Concentrated Butter (Milk), Emulsifiers: Mono - and Diglycerides of Fatty Acids, Mono - and Diacetyl Tartaric Acid Esters of Mono - and Diglycerides of Fatty Acids; Dried Skimmed Milk, Yeast, Wheat Gluten, Salt, Natural Flavouring (contains Alcohol), Lactose (Milk), Thickener: Xanthan Gum; Preservative: Calcium Propionate; Acidity Regulator: Citric Acid; Wheat Fibre, Colour: Carotenes; Antioxidant: Ascorbic Acid; Egg. Allergy Advice redients
What makes it ultra-processed
Cosmetic additives
Added to change how the food looks, feels or tastes, not to keep it safe. A hallmark of ultra-processed food.
- E160a Carotene Carotenes are orange-yellow pigments, either synthesised or extracted from carrots, algae or palm oil.
- E415 Xanthan gum Xanthan gum is a thickener made by fermenting sugar with the bacterium Xanthomonas campestris.
- E471 Mono- and diglycerides of fatty acids Mono- and diglycerides of fatty acids are made from fats and glycerol.
- E472e Mono- and diacetyltartaric acid esters of mono- and diglycerides of fatty acids Emulsifiers are substances which make it possible to form or maintain a homogenous mixture of two or more immiscible phases such as oil and water in a foodstuff.
- Colour Colours are added to restore colour lost in processing or to make a product look more appealing.
- Emulsifier Emulsifiers keep fat and water from separating, giving products a smooth, stable texture over a long shelf life.
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- Flavouring Flavourings are concentrated aroma preparations that add or intensify a taste.
- Thickener Thickeners, often gums or modified starches, make liquids more viscous so that a product feels richer than its ingredients alone would make it.
Substances rarely used in home kitchens
Refined or extracted in factories, such as syrups made from starch or isolated proteins. The other hallmark of ultra-processed food.
- Gluten Wheat gluten, sold as "vital wheat gluten", is the protein washed out of wheat flour.
- Lactose Lactose is milk sugar, crystallised industrially from whey, a by-product of cheese making.
- Vegetable fiber Isolated plant fibres, such as inulin, oat fibre or bamboo fibre, are extracted industrially and added to change texture or support "source of fibre" claims.
4 ingredients that would only make it processed
Kitchen staples like sugar, salt and oil. On their own they make a food processed, not ultra-processed.
- Preservative Preservatives slow spoilage by microbes.
- Salt Salt, added for taste and preservation.
- Sugar Sugar refined from sugar cane or beet.
- Sweet snacks Products in the category "Sweet snacks" are at least group 3.
Among 20 butter croissants
From least to most processed, this one ranks 20th. 65% of the butter croissants here are ultra-processed.
About this information
- Data from this product on Open Food Facts (barcode 4056489440062, last edited 27 March 2026), available under the Open Database License. If something is wrong or the recipe has changed, you can correct it there.
- Photo: Open Food Facts contributors, CC BY-SA 3.0.
- The NOVA group is an automated estimate from crowdsourced data: a missing or mistyped ingredient can change it.
- NOVA measures processing, not nutrition. For nutrition, Open Food Facts gives this product a Nutri-Score of E (from A, best, to E).
- General information, not medical or dietary advice. Check the pack if you have an allergy.