Is Woolworths Wheat Biscuits ultra-processed?

1 kg Breakfast cereals Sold in New Zealand

It's processed, but not ultra-processed

Whole foods combined with:

Less processed isn't automatically healthier, so compare the labels for what matters to you, such as sugar or salt.

Ultra-processing Processing signs are highlighted

whole grain wheat 97%, sugar (processing marker), salt (processing marker), barley malt extract

As written on the pack

whole grain wheat (97%), sugar, salt, barley malt extract,

Kitchen staples like sugar, salt and oil. On their own they make a food processed, not ultra-processed.

From least to most processed, this one ranks 298th. 60% of the breakfast cereals here are ultra-processed.

Ranked by NOVA group, then by the number of ultra-processing signs, additives and ingredients. Our ordering, not part of NOVA.

Data from this product on Open Food Facts (barcode 9400597014373, last edited 21 March 2025), available under the Open Database License. If something is wrong or the recipe has changed, you can correct it there.
Photo: Open Food Facts contributors, CC BY-SA 3.0.
The NOVA group is an automated estimate from crowdsourced data: a missing or mistyped ingredient can change it.
NOVA measures processing, not nutrition. For nutrition, Open Food Facts gives this product a Nutri-Score of A (from A, best, to E).
General information, not medical or dietary advice. Check the pack if you have an allergy.