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Is Whole Earth Red Fruit Crunch imp ultra-processed?

450g Breakfast cereals Sold in the United Kingdom and France

Pack of Whole Earth Red Fruit Crunch imp

It's processed, but not ultra-processed

  1. 1 Unprocessed
  2. 2 Kitchen staple
  3. 3 Processed
  4. 4 Ultra-processed

Whole foods combined with:

  • 19 ingredients
  • 1 additive
  • Nutri-Score D

Less processed breakfast cereals

Less processed isn't automatically healthier, so compare the labels for what matters to you, such as sugar or salt.

Ingredients

Ultra-processing Processing signs are highlighted

whole oat flakes 42%, raw cane sugar, coconut, whole wheat flour, rice syrup, sunflower oil, crisp rice (rice flour), red fruit 3.5% (in changeable weights (red currant), raspberries, strawberries), sea salt, antioxidant (tocopherol-rich extract), sesame seeds, milk, nuts

Additives: E306 Tocopherol-rich extract

As written on the pack

Organic whole oat flakes (42%), organic raw cane sugar, organic coconut, organic whole wheat flour, organic rice syrup, organic sunflower oil, organic crisp rice (organic rice flour), organic freeze dried red fruit 3.5% (in changeable weights: organic red currant, organic raspberries, organic strawberries), sea salt, antioxidant: tocopherol-rich extract. ALLERGY ADVICE: Contains oats and wheat. May contain soya. sesame seeds, milk and nuts

What makes it processed

Culinary ingredients

Kitchen staples like sugar, salt and oil. On their own they make a food processed, not ultra-processed.

  • Salt Salt, added for taste and preservation.
  • Sugar Sugar refined from sugar cane or beet.
  • Vegetable oil Vegetable oils are pressed or extracted from seeds, nuts and fruits.

How the NOVA groups work

Among 1,869 breakfast cereals

From least to most processed, this one ranks 706th. 60% of the breakfast cereals here are ultra-processed.

Ranked by NOVA group, then by the number of ultra-processing signs, additives and ingredients. Our ordering, not part of NOVA.

All 1,869 breakfast cereals, least processed first

About this information

  • Data from this product on Open Food Facts (barcode 5013665112631, last edited 9 March 2026), available under the Open Database License. If something is wrong or the recipe has changed, you can correct it there.
  • Photo: Open Food Facts contributors, CC BY-SA 3.0.
  • The NOVA group is an automated estimate from crowdsourced data: a missing or mistyped ingredient can change it.
  • NOVA measures processing, not nutrition. For nutrition, Open Food Facts gives this product a Nutri-Score of D (from A, best, to E).
  • General information, not medical or dietary advice. Check the pack if you have an allergy.