Is it ultra-processed?
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Is Waitrose Essential Rice pops 440g ultra-processed?

440 g Breakfast cereals Sold in the United Kingdom and Spain

Pack of Waitrose Essential Rice pops 440g

It's processed, but not ultra-processed

  1. 1 Unprocessed
  2. 2 Kitchen staple
  3. 3 Processed
  4. 4 Ultra-processed

Whole foods combined with:

  • 14 ingredients
  • No additives
  • Nutri-Score C

Less processed breakfast cereals

Less processed isn't automatically healthier, so compare the labels for what matters to you, such as sugar or salt.

Ingredients

Ultra-processing Processing signs are highlighted

Rice, sugar, salt, barley malt extract, iron, niacin, pantothenic acid, riboflavin, vitamins, vitamin B6, thiamin, folic acid, vitamin D, vitamin B12

As written on the pack

Rice, sugar, salt, barley malt extract, iron, niacin, pantothenic acid, riboflavin, vitamin B6, thiamin, folic acid, vitamin D, vitamin B12.

What makes it processed

Culinary ingredients

Kitchen staples like sugar, salt and oil. On their own they make a food processed, not ultra-processed.

  • Salt Salt, added for taste and preservation.
  • Sugar Sugar refined from sugar cane or beet.

How the NOVA groups work

Among 1,868 breakfast cereals

From least to most processed, this one ranks 519th. 60% of the breakfast cereals here are ultra-processed.

Ranked by NOVA group, then by the number of ultra-processing signs, additives and ingredients. Our ordering, not part of NOVA.

All 1,868 breakfast cereals, least processed first

About this information

  • Data from this product on Open Food Facts (barcode 5000169181522, last edited 27 March 2026), available under the Open Database License. If something is wrong or the recipe has changed, you can correct it there.
  • Photo: Open Food Facts contributors, CC BY-SA 3.0.
  • The NOVA group is an automated estimate from crowdsourced data: a missing or mistyped ingredient can change it.
  • NOVA measures processing, not nutrition. For nutrition, Open Food Facts gives this product a Nutri-Score of C (from A, best, to E).
  • General information, not medical or dietary advice. Check the pack if you have an allergy.