Is it ultra-processed?
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Is Waitrose Chocolate chips Brioche rolls ultra-processed?

Brioche filled with chocolate drops Sold in the United Kingdom

Pack of Waitrose Chocolate chips Brioche rolls

Yes, it's ultra-processed

  1. 1 Unprocessed
  2. 2 Kitchen staple
  3. 3 Processed
  4. 4 Ultra-processed

Signs of ultra-processing in its ingredients:

  • 21 ingredients
  • 4 additives
  • Nutri-Score D

Less processed brioches

Less processed isn't automatically healthier, so compare the labels for what matters to you, such as sugar or salt.

Ingredients

Ultra-processing Processing signs are highlighted

Wheat flour, water, dark chocolate chips 12% (sugar, cocoa mass, cocoa butter, emulsifier (sunflower lecithin), flavouring), sugar, free range egg, rapeseed oil, emulsifier (mono- and diglycerides of fatty acids), wheat fibre, yeast, milk powder, flavourings, salt, flour treatment agent (ascorbic acid)

Additives: E300 Ascorbic acid , E322 Lecithins , E322i Lecithin , E471 Mono- and diglycerides of fatty acids

As written on the pack

Wheat flour, water, dark chocolate chips (12%) (sugar, cocoa mass, cocoa butter, emulsifier (sunflower lecithin), flavouring), sugar, pasteurised free range egg, rapeseed oil, emulsifier (mono - and diglycerides of fatty acids), wheat fibre, yeast, milk powder, flavourings, salt, flour treatment agent (ascorbic acid)

What makes it ultra-processed

Cosmetic additives

Added to change how the food looks, feels or tastes, not to keep it safe. A hallmark of ultra-processed food.

  • E322 Lecithins Lecithins are fatty substances extracted mostly from soybeans, sunflower seeds or eggs, used as emulsifiers to keep fat and water mixed, for example in chocolate.
  • E471 Mono- and diglycerides of fatty acids Mono- and diglycerides of fatty acids are made from fats and glycerol.
  • Emulsifier Emulsifiers keep fat and water from separating, giving products a smooth, stable texture over a long shelf life.
  • Flavouring Flavourings are concentrated aroma preparations that add or intensify a taste.

Substances rarely used in home kitchens

Refined or extracted in factories, such as syrups made from starch or isolated proteins. The other hallmark of ultra-processed food.

  • Vegetable fiber Isolated plant fibres, such as inulin, oat fibre or bamboo fibre, are extracted industrially and added to change texture or support "source of fibre" claims.
4 ingredients that would only make it processed

Kitchen staples like sugar, salt and oil. On their own they make a food processed, not ultra-processed.

  • Salt Salt, added for taste and preservation.
  • Sugar Sugar refined from sugar cane or beet.
  • Sweet snacks Products in the category "Sweet snacks" are at least group 3.
  • Milk powder Milk powder is milk with the water evaporated off: a preserved form of a whole food rather than an industrial extract.

How the NOVA groups work

Among 10 brioche filled with chocolate drops

From least to most processed, this one ranks 1st. 100% of the brioche filled with chocolate drops here are ultra-processed.

Ranked by NOVA group, then by the number of ultra-processing signs, additives and ingredients. Our ordering, not part of NOVA.

All 10 brioche filled with chocolate drops, least processed first

About this information

  • Data from this product on Open Food Facts (barcode 5000169577172, last edited 27 March 2026), available under the Open Database License. If something is wrong or the recipe has changed, you can correct it there.
  • Photo: Open Food Facts contributors, CC BY-SA 3.0.
  • The NOVA group is an automated estimate from crowdsourced data: a missing or mistyped ingredient can change it.
  • NOVA measures processing, not nutrition. For nutrition, Open Food Facts gives this product a Nutri-Score of D (from A, best, to E).
  • General information, not medical or dietary advice. Check the pack if you have an allergy.